Viewpoints 3,865

Pagliuca On Partnership: Omnicom Teams Up In Cannes

By

Attention & Creativity Under The Microscope: Yahoo’s Ordemann

By

Dave Morgan: Supporting Ukraine’s Ad Tech Industry Through Crisis

By

Cannes Kicks Off: Brands Get Creative, AI On The Slate

By

Democratizing TV Advertising With AI: David Kline On Spectrum Reach’s Game Changer

By

Creating a Great Multiplatform Experience Helps Everyone: FreeWheel’s Mark McKee

By

MadHive Almost A Unicorn With $300 Million Goldman Sachs Investment

By

Spectrum Reach’s Klippel Heads To Cannes With Xumo Set To Zoom

By

The Road To Cannes 2023: Ad Execs Relish Connection & Creativity On The Côte D’Azur

By

Italy Leans In To Cross-Screen TV Measurement

By

FreeWheel Aims To Simplify Global Advertising With Interoperability And Scale

By

I Did It My Way: Tubi’s Massoudi Prefers The Long Tail To The Water Cooler

By

Carat’s Law Sees Optimism Amid Disruption On The Road To Cannes

By

Experience Is Everything: FreeWheel’s Loria On Delighting Streaming TV Viewers

By

Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes

By

Culture, Creativity & Connection: Univision’s Speciale On Cannes & The Hispanic Graph

By

Lighten The Load: Warner Bros. Discovery’s Kazi Wants To Improve The TV Ad Experience

By

Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller

By

Capabilities Join Content In TV’s Upfront Ad Season

By

From Upfront To On-The-Fly, TV Ad Sales Are Changing

By

Audience Targeting & Business Confidence Will Drive This Year’s Upfront TV Ad Deals

By

Beyond The Buzzword: Habu Aims Clean Rooms ‘Upstream’ In Client Conversations

By

Shoppable TV Excites PHD’s Klein At IAB NewFronts

By

Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray

By

Kargo’s Harry Kargman Aims To Disrupt CTV Landscape With Innovative Ad Formats

By

GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies

By

NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’

By

WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’

By

HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising

By

Attention Can Drive Omnichannel Results: Teads’ Pintarelli

By

No Turning Back: For Zapata, The Era Of Single-Currency Is Over

By

People First: How LoopMe’s Coffey Gets Results Through Relationships

By

Premium Longform TV: The Most Valuable Asset for Marketers

By

All Boats Rise On Resilience & Authenticity: Brunswick’s Beckstedt

By

NewFronts’ New Tricks: Democratized Access & Big Business

By

InnovidXP To Provide ‘Always-On’ Measurement Of Disney Ad Outcomes

By

Trust Will Drive CTV Ads To Higher Heights

By

Hold The Door Open: Albertsons’ Argyilan On Female Media Leadership

By

The Future of Advertising: Data And Automation Take Center Stage For Operative’s Tatta

By

Making Work Work For Women: PubMatic’s CMO On Leadership And Sustainability

By

Curiosity, Trust & Understanding Are Integral To Leadership: IAS’ Martinez

By

Post-Programmatic Publishers Need Platform Choice: Operative’s Van Kirk

By

Comscore Taps Purchase Data To Help Measure Ad Impact

By

API OK: How Integration Can Solve Publishers’ Fragmentation Anxiety

By

Beyond CPG: datafuelX’s Shimmel Sees Purchase Data Spread In Media

By

Whole-Hearted: The Women Of Ad-Tech Trust Their Inner Voice

By

Retail Media Networks Should Not Mark Their Own Homework: GfK’s Bhaumik

By

Kroger Precision Marketing Aims To Help Disney Deliver For CPGs

By

Magnite’s Barrett Sees A ClearLine To Programmatic Maturity, Even Minus The DSP

By

How Google Is Supporting Retail Media

By