Viewpoints 3,865

Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes

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Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis

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CTV Has Crossed The Linear Frontier: Trade Desk’s Sims

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Wavemaker’s New Toolset: Geospatial, ML & Identity

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Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella

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Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson

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Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says

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Samsung TV Plus Doubles the Number of Active Users in 12 Months, Adds New Programming

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Walmart’s Bernstein Eyes Attribution Beyond Transaction

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Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance

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Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads

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In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale

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Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins

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Defining a Different DSP: How “People-Based ID” Works: Viant’s Vanderhook

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The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script

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All Eyes On OTT For TV Upfronts: Tubi’s Fitch

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Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana

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TransUnion Injects Identity Into Blockgraph

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Rebooting Reach: Disney’s Valentino Combines Scale With Smarts

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Tubi Projected to Be $1 Billion Business and a “Core Pillar” for Fox

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Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw

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2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert

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Samsung Scales Up Ad-Buying With DSP, PMP

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Re-thinking Ads For CTV: Xumo CEO Petrie-Norris

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30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break

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TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says

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Toward Programmatic TV: Roku’s Parampath

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‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery

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In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw

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Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing

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In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman

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How Identity Turns CVS From Pharmacy To Publisher: de Greve

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Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV

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Addressability in 2021: Re-Framing an Identity Infrastructure Without Cookies

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Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says

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Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says

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National Addressable Is A Game-Changer: ViacomCBS’ Dean

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How To Drive CTV Ad Growth: Sling TV’s Tint

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Where Addressable TV Fits In: Dentsu’s Stockton

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No Walled Gardens In CTV’s Last Mile: LiveRamp’s Jay Prasad

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COVID-19 Has Changed Business Forever: Dentsu’s Naryani

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The case for dynamic advertising in an uncertain world

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Charter’s Comscore Investment Boosts Census Future: Kline

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Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener

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With Quibi Shows, Roku Goes Long On Short-Form AVOD

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Audio’s Performance Era Is Upon Us: Horizon’s Russo

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Three Trends Rebooting TV Measurement: Comscore’s Algranati

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Pulling It Together: Xandr’s Hoffert On 2021 TV Goals

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Omnicom Media Group First To Test OpenAP’s New TV Ad Data

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Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising

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