Viewpoints 3,865

Zenith’s Rolli Wants To Up-End Attention Norms To Popularize Interactive Video

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Nielsen ONE’s Measurement Journey & Data Deals

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Comcast’s Pooja Midha On Ad Innovation at Effectv

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Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal

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Lazy Load & SupplyChain Nodes: IAB Tech Lab Aims To Green The Ad Landscape

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Shaking Up the TV Ad Industry: A Call for Transparency & Control in Identity Resolution

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Democratizing TV Advertising: MNTN’s Leap into Creative AI Tools

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OpenX’s Journey To Net Zero: A Happy Accident With Big Impacts

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Big Data, New Currencies & Clean Rooms: A Peek Inside OpenAP’s Future

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TransUnion’s Hagerty Offers The Master Key To Multiple Identities

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Brands Need To Play & Measure In Immersive Environments: IAB’s Soon

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Commerce Media Unleashes Trillion-Dollar Opportunity for Publishers: Criteo’s Meehan

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OpenRTB 2.6 Can Scale Streaming & Cut Carbon: Index Exchange’s Goode

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Solving The Data Explosion & Embracing AI Carefully, With Magnite’s Buonasera

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CTV’s Future, According To Innovid’s Helmreich: All Digital, More Engaging & Measurement-Centric

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Cutting Carbon Emissions With One Click: Adlook’s Gut On A Green Path To Scope 3

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Go Interactive: Dentsu’s Stringer On Game Ads And The Rise Of The Participatory Generation

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Retail Media Requires Relevance, And AI Could Help: Criteo’s Fischli

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LiveRamp’s Sharma Sees Clean Rooms At Ecosystem’s Heart, Standards Needed

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Consolidation In Ad-Tech Industry Is Overdue: Magnite’s Buckley

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‘If Not Me, Then Who?’ Bloomberg Media’s Sheevani Raikundalia On Leadership, Diversity & Empowerment

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Brands Fight Fragmentation As Retailers Embrace Media: Criteo’s Greene

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‘Actionable Sustainability’: Scope3, Oracle, Adlook, IPG Execs Debate Moving The Needle On Climate Change

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Debating In The Berkshires: O’Connell Wraps-Up Beet Retreat Discussions

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Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen

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‘Efficiency And Sustainability’ Are Driving Forces Of RTB 2.6: IAB Tech Lab’s Katsur

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Addressable Advertising: The Superpower Transforming Media Buying

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‘A River, Not a Ladder’: Hartbeat’s Randolph Charting The Course For Digital Media Diversity

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‘The Golden Age of Measurement’: Samba TV’s Vision for Cross-Platform Analytics

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AI Can ‘Supercharge’ Brand Advertising: LoopMe’s Cukierman

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Empathy And Transparency: The Twin Pillars Of Leadership In A Transforming Industry

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Programmatic TV: A New Era of Efficiency and Audience Targeting

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Optimization & Maturity Drive Ad-Tech Consolidation: Magnite’s Buckley

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Active Attention Is The New Frontier For KERV’s Wolff

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Reducing Media Carbon Increases Ad Results: Scope3’s Leary

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Close The Loop To Measure Up: LoopMe’s Coffey Says Brands Are Refocusing On Incremenality

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‘Jump In’: PepsiCo’s Lain Believes Clean Rooms Power Digital Transformation

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Driving Sustainability In Digital Media ‘A Collective Responsibility’: Sharethrough’s CMO Skinazi

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Criteo’s Smith On The Data-Driven Evolution Of Retail Media

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Clean Rooms Need Collaboration: LiveRamp’s Clinger

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How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change

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Retail Media: A Rapidly Growing Ecosystem With A Bright Future

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Identity, Authentication & Algorithm: Tubi’s Brown Uses Data For Ad Effectiveness

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CTV’s Big Shift Sees Ads Come Home, To The Home Screen: LG Ads’ Marlow

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Advertisers Have Moral & Business Reasons To Support News, Paskalis Says

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Trust Is At The Core Of Data-Driven Strategy: TripAdvisor’s Maguire

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NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads

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Data Collaboration Will Move Retail Media Forward: Habu’s Flanagan

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AI Can Activate CTV: Teads’ Pintarelli

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Yahoo CRO Talks Data-Driven Strategy, Connected TV

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