Views of executive 3,834

Bologna Ready To Release CTV’s ‘Commercials On Steroids’

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Through The Looking Glass: VIZIO’s Norcross Fuels The Future

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NBCU Offers Brands Shoppability With New Ad Offerings

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Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot

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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand

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De-risk Upfront Buys With New Currencies: Samba TV’s Navin

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Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative

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Roku Promises ‘Frictionless Retail’ with Roku Pay

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Peacock Preens For Performance With New Ad Manager

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Finecast’s Progress: Taking Advanced TV Ads To 14 Markets

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The Recipe For A New Currency: Comscore’s Wilson

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Stream On: IAB NewFronts Goes Hybrid In CTV Boom

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Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre

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Canoe’s Porter On Three Plans To Take Addressable National

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InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0

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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen

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Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says

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Evolution To A Basket Of Currencies: Paramount’s Scoles

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Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins

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Agencies Need To Look Like Ad-Tech: Essence’s Fisher

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MediaMelon’s Subramanian Wants to Turn QoE Toward Video ROI

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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

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How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham

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Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data

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Retail’s ‘Citizen Data Scientists’ Could Predict The Future Of Ads: Havas’ Bregman

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The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’

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Deterministic Data Can Drive New Currencies: Conviva’s Shears

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Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy

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Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization

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Household Targeting Can Teach Digital New Tricks: MadHive’s Berlingo

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Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack

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Addressable TV Promises The Full Funnel: DIRECTV Advertising’s Leifer

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Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi

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How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John

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Connected Creative Is The Conduit: Innovid’s Hogue

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Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics

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Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections

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Why John Lewis ‘won’ Christmas TV by going early

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Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel

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From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage

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With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream

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Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’

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Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative

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Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino

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Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads

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Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV

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Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli

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UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar

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Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski

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To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker

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