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NDN Focuses On Data To Improve Publishers’ Videos
By
Robert Andrews
14th March 2014
Starcom’s Mobile Chief: “Mobile Is Not An Island”
By
Robert Andrews
13th March 2014
TouchCast Aims To Boost Video Numbers And Quality
By
Robert Andrews
13th March 2014
SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control
By
Robert Andrews
12th March 2014
Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video
By
Robert Andrews
11th March 2014
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
By
Robert Andrews
10th March 2014
Hiro Media Powering Billions of Videos for Publishers as a New SSP
By
Robert Andrews
10th March 2014
Programmatic TV Is Years Away: Simulmedia’s Morgan
By
Robert Andrews
10th March 2014
The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith
By
Robert Andrews
7th March 2014
TV Networks Transitioning To Programmatic: LiveRail CEO
By
Robert Andrews
7th March 2014
Taboola CEO: Native Will Go Programmatic When It Hits Scale
By
Robert Andrews
5th March 2014
App Developers Gain Power From Native: InMobi’s Majumdar
By
Robert Andrews
5th March 2014
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
By
Robert Andrews
5th March 2014
Weekly App Updates Keep Users Live: Marmalade’s Beckloff
By
Robert Andrews
3rd March 2014
Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh
By
Robert Andrews
3rd March 2014
Storm8 Aims To Double Its Mobile Gaming Network
By
Robert Andrews
3rd March 2014
Shazam Lets Advertisers Follow Consumers, CEO Riley
By
Robert Andrews
28th February 2014
In-App Purchase Not A Silver Bullet: Soko’s Cooper
By
Robert Andrews
28th February 2014
‘Human Algorithms’ Key To App Success: InMobi’s Bapna
By
Robert Andrews
28th February 2014
AOL Set To Launch Mobile Native Ad Unit
By
Robert Andrews
27th February 2014
Factual Enables Marketing Through ‘Anticipatory Computing’
By
Robert Andrews
26th February 2014
Apps Are Best For Mobile Marketing: Mindshare’s Johnston
By
Robert Andrews
26th February 2014
Messaging Could Light Up Mobile Monetization: InMobi’s Yu
By
Robert Andrews
25th February 2014
Mobile Changes Ad Buying Entirely with 10X Data: InMobi’s Frisbie
By
Robert Andrews
25th February 2014
Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014
By
Robert Andrews
25th February 2014
Videology’s Gaskamp: Display Ad Tech Doesn’t Work For Video
By
Robert Andrews
24th February 2014
Tablets Aren’t Mobiles: Collective CEO Apprendi
By
Robert Andrews
24th February 2014
Beet.TV’s Plesser: New Era Dawning For Journalism
By
Robert Andrews
24th February 2014
Digitas’ Shlachter: Good Branded Video Is Hard To Do
By
Robert Andrews
21st February 2014
‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman
By
Robert Andrews
21st February 2014
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
By
Robert Andrews
21st February 2014
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
By
Robert Andrews
20th February 2014
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
By
Robert Andrews
19th February 2014
AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane
By
Robert Andrews
19th February 2014
SMG To Reveal Effectiveness Of Twitter TV Retargeting
By
Robert Andrews
19th February 2014
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
By
Robert Andrews
12th February 2014
Starcom’s Kienast: Connected Home Will Rocket Mobile Advertising
By
Robert Andrews
11th February 2014
MediaVest’s Trivedi: Google ‘Relationship’ Will Bring More Video Ads
By
Robert Andrews
11th February 2014
YouAreTV Aims To Put Webcam Users In TV’s Frame
By
Robert Andrews
11th February 2014
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
By
Robert Andrews
10th February 2014
Innovid’s Chalozin: Interactivity Multiplies Video Ad Engagement Rates
By
Robert Andrews
10th February 2014
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
By
Robert Andrews
7th February 2014
Digital Video Buying Goes Multi-Platform, Videology’s Gaskamp
By
Robert Andrews
7th February 2014
Jun Group Driving Native Video Ads To Apps
By
Robert Andrews
7th February 2014
Teads Launching Video Ad Supply Platform For Publishers
By
Robert Andrews
6th February 2014
Eyeview Grows Its Personalized Video Ad Footprint
By
Robert Andrews
6th February 2014
‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding
By
Robert Andrews
3rd February 2014
Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off
By
Robert Andrews
3rd February 2014
Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data
By
Robert Andrews
3rd February 2014
Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers
By
Robert Andrews
3rd February 2014
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