Views of executive 3,834

YuMe’s Ad Reach Calculator Sparks Assembly’s Interest

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YuMe On Quest For Ad Receptivity Equation

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Taboola in Strategic Pact w/ Yahoo Japan for “White-Label” Initiative

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News Corp Sees Australia Out-Pace EU For Programmatic Growth

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SMG Planning Content@Scale International Expansion

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Keep Big Data Simple To Get Smarter: SMG’s Parker

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YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

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Guardian Digital Gains Offsetting Print Decline

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Video Can Be More Than A Brand Medium: POSSIBLE’s Brown

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Mindshare’s Johnston: IPTV Heralds Video Opportunity

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Journalism Now Free From Tyranny Of Robots: Quartz’s Delaney

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Quartz Looks Through ‘Glass’ At Future Of TV

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BBC Research: Mobile Is Best Device To Reach Affluent Consumers

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Quality Is Essential for Branded Content: Guardian’s Watkins

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Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan

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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

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Guardian Uses ‘Attention Analytics’ To Amplify Content

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SpotXchange Will Staff Up After Premium Signings

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Xaxis Combats TV Distraction With Synchronized Mobile Ads

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Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

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VivaKi’s AOD Wants Industry Platform For Native Ads

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The Guardian to Relaunch Its Mobile App, Here’s Why

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VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension

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Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain

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Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson

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Roku Adding 90+ Channels Every Month

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Next In Video: “Simulated Live,” Says Brightcove’s Green

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TV Voice Search is in the ‘Alta Vista” Era: Rovi’s Gill

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Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business

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Rovi Upgrades Legacy Devices With Digital Guides

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Conversational Search Will Transform TV: Rovi’s New COO

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Rovi’s DTA Guide Gives Cable Customers A Taste Of Digital

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Rovi Wants Advertisers To Slice Audiences In To Small Segments

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The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy

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CNNx Frees Viewers From Broadcast’s Grip: CNN’s Persaud

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Friend MTS’ Video Fingerprinting Will Take Child Porn Offline

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WSJ Touts New Tablet Video Magazine at NewFronts

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Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic

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Viewability Measurement Must Be Independent: BrightRoll SVP

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AOL Announces 16 Video Shows In 2014 NewFront Slate

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AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

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Innovid’s Chalozin: Ad Buyers Are Moving to Cross-Platform Investment

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Viewability Is Finally Here And Now: BrightRoll’s Avila

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comScore’s ‘Five-Screen’ Measurement Launching Late 2014

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Kellogg’s Fetters on Big Progress in Video Ad Viewability

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Nielsen’s Mobile Video Measurement Coming This Summer

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Innovid Opens To Partners & Rivals For More Advanced Capabilities Across Screens

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Yahoo Wants Its ‘Network’ To Solve Video Supply Constraints

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BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

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Dolby Readies Deeper Color Palette for Video w/ Amazon, Sharp, others

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