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Content Has Elevated Itself Above Advertising: MediaCom’s Morris
By
Robert Andrews
20th June 2014
LinkedIn’s Weiner: We Will be the Definitive Professional Publishing Platform
By
Robert Andrews
20th June 2014
TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic
By
Robert Andrews
20th June 2014
LG Sets WebOS To Work On Simplifying Smart TVs
By
Robert Andrews
20th June 2014
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
By
Robert Andrews
20th June 2014
Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO
By
Robert Andrews
19th June 2014
Yahoo’s Brody: Brands Can Buy Programmatic Using Search History
By
Robert Andrews
19th June 2014
Brands Sacrificing Truth For Attention: Google’s Benson
By
Robert Andrews
19th June 2014
GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
By
Robert Andrews
19th June 2014
‘TV Everywhere’ Experience Must Be Harmonized: CTAM’s Britt
By
Robert Andrews
19th June 2014
Black Arrow Wants Cable Co’s To Monetize All Screens
By
Robert Andrews
19th June 2014
GroupM’s Modi Media Hones In On TV Targeting
By
Robert Andrews
19th June 2014
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
By
Robert Andrews
19th June 2014
Luma’s Kawaja: Fragmentation Happens, So Get Used To It.
By
Robert Andrews
19th June 2014
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
By
Robert Andrews
19th June 2014
Tumblr Helps Yahoo Advertisers Tell Their Story
By
Robert Andrews
19th June 2014
Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan
By
Robert Andrews
19th June 2014
Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi
By
Robert Andrews
18th June 2014
Mail Online’s New US CEO Steinberg: “We are Going to Grow Massively”
By
Robert Andrews
18th June 2014
BBC Worldwide, Google Endeavor To Merge TV, Online Ads
By
Robert Andrews
18th June 2014
Heineken Taps TubeMogul for Programmatic Campaign
By
Robert Andrews
18th June 2014
Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo
By
Robert Andrews
18th June 2014
Disney Apps’ Reboot Improves Kids’ Engagement
By
Robert Andrews
16th June 2014
Scripps Sets Out To Softly Sync Its Divided Channels
By
Robert Andrews
16th June 2014
Data Mining Can Cure TV Fragmentation: ThinkAnalytics’ Martin
By
Robert Andrews
16th June 2014
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
By
Robert Andrews
16th June 2014
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
By
Robert Andrews
15th June 2014
Zeebox Users Up After Beamly Rebrand
By
Robert Andrews
15th June 2014
Advertisers Will Demand More Transparency: Zenith US CEO
By
Robert Andrews
15th June 2014
Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan
By
Robert Andrews
15th June 2014
The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland
By
Robert Andrews
15th June 2014
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
By
Robert Andrews
13th June 2014
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
By
Robert Andrews
13th June 2014
Simulmedia Making Its TV Upfronts Debut
By
Robert Andrews
13th June 2014
Is the London tech scene in a bubble?
By
Robert Andrews
13th June 2014
UK’s BSkyB Sees A Third Of Subscribers Watch Mobile
By
Robert Andrews
12th June 2014
Online Media Measurement: It’s Not Like Betamax Vs VHS
By
Robert Andrews
12th June 2014
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
By
Robert Andrews
12th June 2014
IAB’s Mane On Fraud: Keep Calm And Carry On
By
Robert Andrews
12th June 2014
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
By
Robert Andrews
12th June 2014
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
By
Robert Andrews
12th June 2014
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
By
Robert Andrews
12th June 2014
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
By
Robert Andrews
12th June 2014
Sports Is Catalyst For TV Everywhere Boom: Adobe’s Helfand
By
Robert Andrews
11th June 2014
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
By
Robert Andrews
11th June 2014
Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin
By
Robert Andrews
10th June 2014
Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads
By
Robert Andrews
9th June 2014
GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman
By
Robert Andrews
8th June 2014
Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson
By
Robert Andrews
8th June 2014
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
By
Robert Andrews
8th June 2014
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