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Video Ads Must Hit Viewers Early: BPN’s Hiland
By
Robert Andrews
2nd November 2014
Unbundle TV Or Suffer: BSkyB’s Perchard
By
Robert Andrews
2nd November 2014
No More Ratecards? Sky’s West On Addressable Ad Pricing
By
Robert Andrews
29th October 2014
For News Video, Go Long: HuffPost Live’s Sekoff
By
Robert Andrews
29th October 2014
Video Not Ready For Programmatic Primetime: GroupM’s Wanck
By
Robert Andrews
28th October 2014
TouchCast Useful To More Than Just Publishers: Schonfeld
By
Robert Andrews
26th October 2014
Ziff Davis Enjoying ‘Renaissance’: CEO Shah
By
Robert Andrews
23rd October 2014
Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland
By
Robert Andrews
22nd October 2014
Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni
By
Robert Andrews
22nd October 2014
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
By
Robert Andrews
21st October 2014
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young
By
Robert Andrews
21st October 2014
Ooyala Buying Videoplaza To Enhance Video Advertising Breadth
By
Robert Andrews
20th October 2014
Videology Opens TV Practice To Make Buying Smarter
By
Robert Andrews
20th October 2014
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads
By
Robert Andrews
20th October 2014
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”
By
Robert Andrews
19th October 2014
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
By
Robert Andrews
16th October 2014
Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss
By
Robert Andrews
16th October 2014
Data Is Essential To Programmatic: MediaVest’s Korenfeld
By
Robert Andrews
15th October 2014
The DMP Is Evolving Through Identity: Adobe’s Bohra
By
Robert Andrews
14th October 2014
Facebook Passes YouTube For Desktop Video: comScore’s Fulgoni
By
Robert Andrews
13th October 2014
HuffPost Claims 50% Audience Overseas w/ International Strategy Ahead Of Schedule
By
Robert Andrews
13th October 2014
Teads Sets Sights On IPO After Rebranding
By
Robert Andrews
12th October 2014
‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes
By
Robert Andrews
12th October 2014
Non-Marketers Hold Key To Programmatic: iProspect’s Adams
By
Robert Andrews
9th October 2014
Video Ads Boost TV Campaigns: UM’s Kinniburgh
By
Robert Andrews
9th October 2014
HuffPo CEO Aims To Triple Video Inventory To Close Ad Gap
By
Robert Andrews
8th October 2014
UK’s Sky Aims For Multi-Platform Sequential Advertising
By
Robert Andrews
8th October 2014
YouTube Stars Aide Brand Authenticity: Newcast’s Waugh
By
Robert Andrews
8th October 2014
Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration
By
Robert Andrews
7th October 2014
Screen Hierarchy Is Being Shattered: SMG’s Fryett
By
Robert Andrews
5th October 2014
Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz
By
Robert Andrews
5th October 2014
VOD Ad Prices Frustrate Some UK Buyers: Magna Global’s Oliver
By
Robert Andrews
5th October 2014
Three Reasons DMPs Are Kingmakers: Xaxis’ Bidon
By
Robert Andrews
5th October 2014
WPP’s Sorrell: We Are a Content Company
By
Robert Andrews
2nd October 2014
BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV
By
Robert Andrews
30th September 2014
Buying TV And Video Improves Campaigns: Amnet’s Hobbs
By
Robert Andrews
30th September 2014
Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield
By
Robert Andrews
30th September 2014
Joining The Dots Is About To Get Hot: Acxiom’s Howe
By
Robert Andrews
30th September 2014
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin
By
Robert Andrews
30th September 2014
Data Gives Agencies Leverage Over Networks: Carat’s Ray
By
Robert Andrews
29th September 2014
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
By
Robert Andrews
29th September 2014
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy
By
Robert Andrews
28th September 2014
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston
By
Robert Andrews
28th September 2014
Ad Sales Automation Gaining Agency Favor: Rubicon’s Sears
By
Robert Andrews
26th September 2014
Addressable TV Ads Are ‘Holy Grail’: Videology’s Scott Ferber
By
Robert Andrews
25th September 2014
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
By
Robert Andrews
25th September 2014
The Weather Channel Forecasts Mobile Engagement
By
Robert Andrews
25th September 2014
Adobe’s “Marketing Cloud” Explained
By
Robert Andrews
24th September 2014
Nexage, Acquired By Millennial, Thinks Big On Mobile
By
Robert Andrews
24th September 2014
Advertising Is Fueling Big Data: Quantcast CEO Feldman
By
Robert Andrews
22nd September 2014
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