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Purpose Is ‘Getting Real’: Mindshare’s Richman

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TV’s New Tricks: dentsu X’s Meranus

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How Mastercard Uses AI To Build Social Ads: Rajamannar

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Trade Desk’s Richardson Wants Bigger, Faster TV Ad Sales Evolution

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App Behavior Could Quickly Reveal Black Friday Ad Impact: T-Mobile’s Peralta

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GM Is Driving Toward Audience-Targeted TV Ads

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Tubi’s Rotblat Plays The Simple Game With Ad-Supported Streaming

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Retail Media Is Going Diverse & Live: Reprise’s Margaritis

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Weather Company Is Growing On All Fronts: Bachstein

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Smart Surveys Prove Ad Impact In Times Of Turmoil: LoopMe’s Upstone

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Connecting After Cookies In The Era Of Flat Funnels: T-Mobile’s Peralta

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Creative Is The Performance Lever: EDO’s Krim

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Retail Media Is Moving Off-Site: Criteo’s Gleason

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Streaming Will Decide The Mid-Terms: Samba TV’s Navin

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DoubleVerify To Verify Netflix Ads, Finds Election Hate Speech Growing

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Blockgraph Helps Ampersand Power IPG’s Multi-Screen Buys

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Safety & Scale: Index Exchange’s Krauss Sees A Busy Q4 For CTV Ads

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On The Frontline Of The CTV Ad Fraud War: HUMAN’s Hassan

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Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim

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Satellite To Streaming: DIRECTV’s Van Houten Plans Ad Innovation

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Who’s At Home? Truthset Aims For More Accurate IDs

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How To Solve CTV Ad Duplication: Viant’s Vanderhook

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Convergent TV Needs Quality User Experience: Beachfront’s Rommel

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Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad

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Solving Measurement Starts At Home: Blockgraph’s Manningham

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OpenAP Leans Into Demographic Data: Breedlove

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Tremor’s Amobee Acquisition Creates New Opportunities: CEO Druker

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GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem

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CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera

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Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen

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VidMob’s $110M To Accelerate ‘Creative Intelligence’

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Experience Is Critical: Highlights From ‘Transforming CTV’

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Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth

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Do Brands Have A Place In Web3? Ad-Tech, NFT Leaders Discuss

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Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics

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First-Party Is Fuel For The Future Foundation: Oracle’s McBride

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Addressable Is Afloat: Canoe’s Hassell

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More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings

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Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad

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Agencies Vs Procurement: 4As & ANA Leaders Want To Heal A Fractious Relationship

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Morning Brew’s Barwick Cuts Through The Web3 Froth

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Europe’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’

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Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation

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Simplify, Show Up, Invest In Life: TikTok’s Watler Finds Her Purpose In Presence

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Agility, Control, Data: Sorrell’s Watchwords For 2025 Brands

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App Behavior Creates Audience Segments: T-Mobile’s Zhu

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The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention

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Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz

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Twitter Puts Shopping In The Stream: Personette

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Dynamic Creative & The Quest For Attention

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