Views of executive 3,834

Invidi Will Power Belgian Addressable TV: CEO Downey

By

GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV

By

Two Minutes And Beyond: The Addressable Future Of TV Ads

By

How The Weather Affects Marketers’ Plans, David Clark explains

By

Personalized TV Ads ‘The New Holy Grail’, Panel Discusses

By

The buyers have their say

By

Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:

By

Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’

By

Publishers Shifting To Improve Experience: Xaxis’ Schlickum

By

Addressable TV Saves Advertisers Money: Rentrak’s Livek

By

True Ad Personalization Will Never Happen: Modi’s Thissen

By

Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon

By

Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum

By

Context And Audience Go Hand-In-Hand: Xaxis’ Beaumier

By

Cord-Cutting Is Forcing Smarter TV Ad Offerings: AT&T’s Brown

By

Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

By

Experian Gearing To Launch Connected Addressable TV Platform

By

More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis

By

Context Of Viewing Still Matters To Ads: Videology’s CEO

By

Too Soon For Dynamic Creative Ads: DISH’s Gaynor

By

Castree On Videology’s “Sand, Rocks & Boulders”

By

Context Still Matters For TV Ads: FreeWheel’s Rothwell

By

Data Will Set Context Free: SMG’s Scheppach

By

How Simulmedia Tracks The ROI Of Linear TV: VP Storan

By

Two Steps To Scaling Addressable TV Heights: Invision’s Marshall

By

TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO

By

The Three Prongs Of Adobe’s TVMM Platform

By

Programmatic Is Not Addressable: DISH’s Gaynor

By

TubeMogul Aims For Broader Data, Addressable TV: Rondon

By

Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz

By

Advertisers Can Value Campaign Inventory: SpotX’s Cooke

By

SMG Triples Addressable TV Business, EVP Scheppach

By

AT&T AdWorks Goes After Multiple Screens For Ads

By

Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier

By

‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb

By

Nielsen To Reboot Content Ratings Next Year

By

Adobe Primetime’s Prime Targets For 2016

By

Media Planning Will Become Agile: Kimberley-Clark’s Parker

By

Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s

By

How Nielsen Helps Networks & Brands Understand Social Viewing

By

Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams

By

TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone

By

State of play: the current news media landscape in Wales

By

Traditional TV Still Best Way To Sway Consumers: 4C’s Neuhauser

By

Advertisers’ Three Tech Challenges, According To Videology’s Gaskamp

By

UK’s Sky Announces Multi-Platform Ad Targeting

By

Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’

By

Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting

By

Keep Measurement Simple: OMD’s Winkler

By

Creativity Must Meet Math In Tomorrow’s Ads: Vonage’s Szumowski

By