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UK TV Innovation Has Lessons For Ad World: OMD’s Mendonça

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Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich

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Innovid Connects Mobile To TV, Plans 2016 R&D

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Facebook Wants Advertisers To Think Different About Auto-Play

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Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio

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PubMatic Refocuses On Premium To Avoid Commoditized Ads

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Advertisers Want Online Data Smarts For New TV: AppNexus’ Rubenstein

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Gannett Aims To Scale Local Branded Content Nationwide

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VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016

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Rocket Fuel’s New CEO Targets DISH Moments

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AOL to Up Video Production for its Media Brands In 2016, Maymann

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Conde Nast Finds A Fit For Films Beyond The Page

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The New York Times Will Make Money with Virtual Reality in 2016, Mark Thompson

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Havas Synchs with Universal Music For Marketing ROI, Dominique Delport explains

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SpotX Readies Expansion to Asia

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After SpotX And Clypd, RTL Group Seeks More Investments In 2016

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Tech Compels Marketers To Change: Havas’ Delport

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GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”

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Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb

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Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears

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Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini

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TV Squared Sees Ad Campaign Predictions In Its Future

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Adobe’s Three Solutions For TV Everywhere

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YuMe’s DSP Joins Stack For Programmatic Boom

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TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

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The Importance Of Video Ad Measurement, By A+E’s Boykoff

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OTT Activations In Europe Are Catching Up: YuMe’s Hanks

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Sky Aims To Make Non-Linear Go Large, West Says

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Cablevision’s Kristin Dolan: TV Addressability Helping Smaller Advertisers

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AI Is Next Big Thing To Happen To Marketing: PHD CEO Cooper

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FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe

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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

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Carat Rides Out “Pitchapalooza” With $1.8bn In New Business: Doug Ray

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CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams

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RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments

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Kantar, Nielsen Face Off To Upgrade UK TV Measurement

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UK’s Channel 4 Goes Big with Programmatic Offering

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Videology’s Castree on Segmented Market Opportunities

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Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin

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Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber

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Addressable Prospect Looks Different Overseas: INVIDI’s Downey

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No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae

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Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper

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Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers

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‘Content Is Humpty Dumpty’: SMG’s Scheppach

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Creatives Left Behind On Addressable Sequencing, Industry Panel Says

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Popular TV Can Fend Off On-Demand Challenge Cable Execs Say

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Content Trumps Frequency For Marketers: Bank of America’s Paskalis

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Internet Advertising will Overtake TV by 2018: ZenithOptimedia’s Barnard Predicts

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UK’s ITV Balances Data Ambition With Brand Heart

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