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Neustar’s MarketShare Teams With Simulmedia For Ad Analysis

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Judgement Day For Ad-Tech? Kawaja On Investor Withdrawal

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Bloomberg’s Justin Smith Sees Strength In Digital Outstripping TV Audience

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No Nudes Is Good News, As Playboy Bares All For Upfronts

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People Magazine Goes Live With ‘Urgent’ Facebook Video

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Gawker Targets The Gamut Of Ad Formats

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Digiday Aims For Expansion Beyond Marketing While Keeping Focus

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Most Advertising Is Irrelevant: Quantcast’s Feldman Wants More

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The Atlantic Embraces Social Distribution, Responsibly

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Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts

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LinkedIn Doubles Down On Native As Biggest Ad Format

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Innovid Measures Snapchat’s Vertical Videos For Brands

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TV Ad Budgets Can’t Stop Trump: explains Publicis’ Tobaccowala

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The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains

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Twitter Sees Life After 30 Seconds In Live Streams, Dave Roter

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How Innovation, Editorial Expansion is Driving Success at the Washington Post, Jeff Burkett explains

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Programmatic TV Has Turned A Corner: SMG’s Bertozzi

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Republican Candidates ‘Incredibly Innovative’ In Ad Targeting

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Opera Mediaworks Uses Mobile To Enhance AT&T TV Ad Buys

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Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer

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Fireside chat: Innovation and partnerships

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Fireside chat: Making partnerships work

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Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains

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Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi

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TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly

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VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman

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Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi

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Location Data Boosts Ad Effectiveness: Factual’s Jonas

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More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan

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Light Reaction’s Markarian On Mobile Ad Considerations

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Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma

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Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken

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‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin

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Mobile Ads Going Up The Funnel: AppNexus’ Gilbert

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Ditch Last-Click Attribution On Mobile: Google’s Carrington

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Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg

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Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains

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Native Must Make Mobile Ads Relevant: Facebook’s Arnstein

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Native Ads Will Replace Display Ads: Xaxis’ Allen

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New Light Reaction CEO Walczak Wants More From Mobile

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OpenX Opens Up Header Bidding To Real-Time Guarantees

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OpenX Opens Up Header Bidding To Real-Time Guarantees

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Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane

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Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane

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The World Won’t Be 100% Programmatic: Target’s Reiter

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The World Won’t Be 100% Programmatic: Target’s Reiter

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Genesis Evolves In-Article Video Ads For Page Context

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Genesis Evolves In-Article Video Ads For Page Context

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Programmatic 2.0 Is Here: Group M’s Kowan

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Programmatic 2.0 Is Here: Group M’s Kowan

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