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For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel

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The Funnel Is Collapsing: Twitter’s Personette

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Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski

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Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell

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Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In

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2019 in digital sports video

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‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss

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On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In

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What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss

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In OTT, What Is ROI? The Whole Value Chain Debates

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TV Can Embrace Direct Digital Brands: IAB’s Rothenberg

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Linear TV to Soon Benefit From Targeted Ad Sales Processes Now Widely Used in Digital: Annalect’s Matts

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Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss

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Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss

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NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says

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Disney Strives To Unify Diverse Data Sets: SVP Nelson

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Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska

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The State of Play in Digital: Empowering marketers in 2019

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Blending IQ & EQ For TV Ad Sales: Turner’s Redniss & Furious’ Swartz Discuss

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Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment

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Amazon Buys Itself A Place In Ad Platform Face-Off: Essence’s Wilensky

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Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer

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AI Can Give TV Ads Super Context: NBCU’s Feldman

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Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang

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Getting Precise At The Household Level: Tru Optik’s Vermeulen explains Integration with Amobee

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Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle

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Standards Needed To Align TV, Video Currencies: Operative’s Brown

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TV Buyers Need One-Stop Shop: Altice’s Haddad

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Live TV Is Getting Automated, Too: Adobe’s Gordon

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Targeting Restores TV Ads’ Contextual Power: Finecast’s Astley

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More European Ad Pool Alliances Gathering: RTL’s Coruble

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How Europe Can Hit Addressable Scale: Grainger, GroupM

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Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU

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Ireland’s RTÉ Mulls ‘Pop-Up’ Channels In VOD Upgrade, Mullen Says

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Amazon Will Be A Gigantic Ad Sales House: Finecast’s Nielsen

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“We will be an advertising platform for the converged world,” Amobee COO Domenic Venuto

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Agencies Deserve Automated TV: Cadent’s Power

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Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell

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Finecast’s Page Mulls A Self-Serve Tool For Agencies & Brands

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Data Thinking Is Short-Termism: GroupM’s Thomas

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Interactive Ads Drive Purchase Intent: Innovid’s Eason

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Finding The Right Recipe For International Addressable: Liberty Global’s John Paul

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CFlight Helps Buyers Take Flight: Simulmedia’s Morgan

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As SVOD Booms, Ads Must Excel: Comcast’s Bremond

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INVIDI Buys Ooyala’s AdTech Unit, Will ‘Reinvest’: Anderson

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Virgin Media Brings Addressable TV To Irish Cable: Kiely

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Cadent’s Kryszczun On Bridging The UK’s Addressable Gap

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Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law

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Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni

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Data Keeps Marketers Up At Night: NCC Media’s Kent

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