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It’s About Time: Xandr’s Relevance Examines Consumer Attention

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Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella

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After Transparency, Attention Needs Addressing: PubMatic’s Linville

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ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes

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Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs

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The new war for talent: Why you should consider offering benefits to freelancers

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Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate

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Supply Transparency Challenges Remain: Cadreon’s Muzzy

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360i’s Porter On M&A And The Push For Programmatic-Guaranteed

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Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister

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Programmatic Video Heading To Unified Auction: OMG’s Hovaness

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What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss

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Horizon Media’s Capelan Wants More Premium From SSPs

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Converged TV Buying Needs Operational Agreements: Amobee’s Smolin

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Magna Global Will Bypass Some Ad Exchanges: Paolozzi

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Three Steps To Unlock Future TV Ads: GroupM’s Castree

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Audience Means Outcome: FreeWheel’s Wallach

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Actually, engineers are the perfect tech CEOs

By , Undo

Comcast Has Pivoted To First-Party Viewing Data: Zapata

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Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection

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Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro

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Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee

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Unlocking National TV For Addressable: Cadent’s Michael Bologna

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D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris

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News Blacklisting By Brands Going In To Overdrive: WSJ Investigation

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Industry Must Distinguish Addressable From Data-Driven: DISH’s Robertson

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TV Measurement Can Restore Ad Spend Growth: NCC’s Ivins

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The path to emotional optimization in content

By , Mirriad

How To Advertise TV Shows & Movies: Comcast’s Rothwell

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Mixing Advertisers’ Competing Metrics A Challenge For Publishers: Amobee’s Stacy Daft

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Do The Math: GroupM’s Castree Wants Measurement Agreements

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TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian

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Three Steps To The Converged Ad Agency: Amobee’s Smolin

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Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon

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WideOrbit’s Zinsmeister Greets ‘Nervous’ Industry With Buy-Side Automation

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Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves

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Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella

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Swartz’s Four Takeaways From Beet Retreat In The City

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Local Media Will Propel Addressable TV Spending: MTM’s Jon Watts

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Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon

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As Viewers Turn Off, TV Targeting Can Boost Ad Sales: Janus’ Shimmel

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D2C Brands Use TV To Measure Web Visits: CBS’s Ross

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Local Cable Operators Can Excel At Addressable: EY’s Balis

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Next Week at the #BeetRetreat: How Addressable Will Scale In 2019: MODI Media’s Cestaro

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It’s time to put an end to one-size-fits-all benefits plans

By , EverythingBenefits

Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella

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At the #BeetRetreat: Addressable is for Linear TV, Too: Amobee’s Schleider

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AT&T’s Xandr Adds A+E, AMC & Cheddar To ‘Community’ Ad Marketplace

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The Time For TV Performance Is Now: TVSquared’s Kinsella

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Trusted Local News Is The Next Scale Increment: OMD’s Mirsky

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