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Effectiveness Drives Ad Load: VAB’s Cunningham On TV

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iSpot.tv Building TV Attribution Platform for Target’s Roundel

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From NCC To Ampersand, Andrew Ward Explains Changes

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Analytics Driven By AI Understanding: Google’s Stone

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Identity Is Far From Solved: InMobi’s Singhal

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Nielsen’s Clarken On Brand Safety & OpenSlate Investment

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Answers Can Be Ads: Quora’s Gullov-Singh

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Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani

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After Identifiers, Will Brands Swap Customer Data? Acxiom’s Skinner Thinks So

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TV Attribution Making Buyers Smarter: TVSquared’s Kinsella

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Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth

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First-Party Data Needs Third-Party Glue: LiveRamp’s Howe

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‘Cuspers’ Straddle Gen-Z & Millennials: Fullscreen’s Cushman

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Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman

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IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider

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CIMM’s Clarke Wants More Multi-Platform Measurement

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Holiday TV Ad Spend Is Disconnected: OpenX Research

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Comscore’s Worthem Wants To Expand Addressable TV Minutes

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Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load

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How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca

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As Addressability Withers, Embrace Opt-In: PubMatic’s Goel

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Publishers Should Allow Ad Buyers’ Own Data: Beachfront’s Sinton

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Hulu’s Pause Ads Lift Brands 68%: Helfand

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Reduce Exchanges To Boost Transparency: Jounce’s Kane

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Group Nine Media Seeks Brand-Content Integration: Kolb

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Driverless Cars, 5-G, Will Spur Content Consumption: MediaLink’s Kassan

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Optimized Creative Drives Results: Celtra’s Mikek

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AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says

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Connect, Don’t Build: Norman Advises On Ad-Tech

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Turner Follows Sports Fans After The Final Play: Shackell

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The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars

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Skin Gambling needs to Come Out of the Shadows

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TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change

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Innovid Boosts DCO Creds With Herolens Acquisition: Eason

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OpenX ‘Tripling-Down’ On Demand Side: Leichman

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Supply Path Optimization Gives Control Back To Buyers: PubMatic’s Dozeman

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For Horizon, Attribution Is The Next Frontier

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Neustar Plugs Attribution Gaps With TV & Walled Gardens: DeBlasio

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Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy

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‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia

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GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’

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How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains

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Horizon’s Campanelli Wants Guaranteed Ad Results

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Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta

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Optimized Supply, Fewer Exchanges: Goodway’s Martin Seeks Consolidation & Control

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Death Of The Cookie & New Regulation Will Change Advertising: Merkle’s Kintner

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On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee

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Next-Level Supply Optimization: Magna Global’s Fitzpatrick

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The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro

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Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

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