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Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark

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SAP’s Tillman Has Fun Finding Influencers Through TV

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WFA’s Loerke Is Up For The Fight With Tech Platforms

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Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça

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Multi-factor authentication is stuck in the ’90s

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Twitter Is Where Brands Go Live: Maheu

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Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz

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OpenSlate Will Expand Video Scores To New Publishers: CEO Henry

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How Machine Learning Helps Advertisers: AdTheorent’s Lawson

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Ericsson’s Emodo Uses Carrier Data To Clean Up Mobile Inventory: Moskowitz

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Impressions Come Easily: Graham’s Barr On TV Ads’ Transition

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New TV Ads Currency Gives Parity With Streaming: Rob Hubbard

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What’s Driving In-Car Ads: Connected Travel’s Biniak

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Cardlytics Banks On Purchase Data To Measure Ads

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Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing

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OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says

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Viewers Like Ads, But Not Too Often: Xandr Research

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Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith

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Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says

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‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales

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Gray’s Howell Welcomes ‘Game-Changing’ ATSC 3.0 Standards

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AI To Predict Ad Success From The Storyboard: 605’s Shirole

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Hippo Builds Insurance Brand With Local Knowledge: Collins

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‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus

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The New Auto Advertising Is Precise: TEGNA’s Fagan

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MasterCard Harnesses Spend Data For Marketing, CMO Rajanmannar Says

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How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher

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Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb

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MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki

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IPG’s Engelgau On Identity & People In Marketing

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Email Is Under-Used And Episodic: Epsilon’s Benyo

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OpenX’s Parsons On The Search For A New Cookie

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Local TV Will Go Impression-Based: WideOrbit’s Mathewson

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How Impressions Will Boost Local TV: WideOrbit’s Offeman

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Identity Will Help Publishers Fight Platforms: LiveRamp’s Clinger

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Connected TV Must Overcome Fragmentation: Samba TV’s Bourget

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OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers

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TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl

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How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine

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Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic

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Predictions For ‘Predictive Marketing’, From Deloitte’s Paris

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How AI Analytics Can Change Ad Campaigns: Course5’s Mittal

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Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray

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FreeWheel’s Discovery Deal, Explained By GM Marcus

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Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke

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Convergence Is Not What You Think It Is: Amobee’s Smolin

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Email Is The Key To Advertising: Merkle’s Leger

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IAB Will Step Up DC Data Lobbying, Moots FTC Oversight

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Privacy Outcry Means Uncertainty But Recovery: LUMA’s Kawaja

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Excess Ads Break The TV Experience: M1’s Spengler

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