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West’s Last Acts At Sky: More Transparency & Industry Collaboration

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INVIDI Has Cross-Screen Buying Platform Called EDGE

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Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation

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Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun

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OpenAP Adds CBS To Grow Advanced TV Scale

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From ‘Negative Reach’ To Positive Results: PHD’s Koziarski

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Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”

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Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott

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Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis

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Samsung Ads’ Scott Takes Outcome Promise To CES

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The Marriage Of Digital & TV: Spectrum Reach’s Norris

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From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness

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Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too

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At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss

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News Orgs Need More Precision, Less Partisanship: GroupM’s Norman

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TV Companies Uniting Against Duopoly: OpenAP’s Levy

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In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer

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Break The Silos: Horizon’s McElhinney On The Evolving Agency World

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TV Ad Attribution Can Go Beyond Outcomes: 605’s Levine

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Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand

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Direct Relationships Keep Cookies Alive: News Corp’s Guenther

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WarnerMedia Focused On Unlocking National Addressability: Aversano

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Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli

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I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television

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Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss

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The Unique Challenges Facing Baby Boomers In The Workforce (And How Employers Can Help)

By , EverythingBenefits

Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales

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Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark

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Addressable TV Hitting Scale: 605’s Horner

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TV Can Go Deterministic: 605’s Levine

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Future TV Ads Are Converging: Amobee, FreeWheel, Zenith Execs Discuss

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FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation

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Scaling-Up Advanced TV: Inscape, OpenAP Execs On Coming Together

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Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver

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LiveRamp’s Metcalfe Entices MVPDs To The Audience-Buying Future

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Streaming Wars Are Not A Zero-Sum Game: Forrester’s Nail

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Brands Need To Break Data Silos: LiveRamp’s Grammier

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Under LiveRamp, Data + Math Eyes International Expansion: Hoctor

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Call in the White Hats — It’s Time to Reboot External Testing

By , Hypr

TV Companies Partnering Better With Agencies: Amobee’s Smolin

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How proximity bias holds employees (and workplaces) back

By , Owl Labs

New TV Platforms Must Unite To Reduce Friction: MTM’s Watts

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New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer

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Publishers Must Collaborate For Planning Scale: Janus’ Shimmel

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How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell

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‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research

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PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

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The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott

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Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year

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Ampersand Calls On TVSquared To Measure TV Ad Outcomes

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