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Health Marketers Embrace CTV: Publicis’ Imburgia

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The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency

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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell

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‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies

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How TV Measurement Is Evolving: Tremor’s Guenel

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TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching

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True[X]’s Gimbal Sale Fuses Location & Connected TV

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Disney & Hulu’s Merged XP Ad Platform Combines Best Of Both, Barnes Says

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Unifying In The CTV Moment: Amobee’s Bamberger

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TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski

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Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani

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Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert

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People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says

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How To Solve Identity & Safeguard Privacy: Comscore’s Gantz

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After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging

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Apple’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart

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We Will Overcome Ad Identity Challenges: Oracle’s Langel

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AI, Advertising & The Identity Era: IBM’s Bachstein

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Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl

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Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson

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Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn

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How Havas Media Is Cleaning Up The ‘Bloated’ Ad Supply Chain

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After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger

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COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston

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After Identity, Context Can Power Ads: News Corp’s Layser

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Three Innovations The Industry Wants: PubMatic’s Dozeman

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Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja

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Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw

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Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg

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‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu

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How Apple Benefits From IDFA Change: Washington Post’s Albergotti

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Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell

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Apple Delays IDFA to Relief of the Advertising Business

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Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads

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Better Planning Needed For Connected TV Ads: Kantar’s Tillou

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Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion

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Context Fuels Brand Suitability: ZEFR’s Nicol

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Close The CTV Loop With Outcome Data: LoopMe’s Upstone

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Work from Home Drives Local News Resurgence: Nielsen Research

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Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research

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Measuring CTV Ads Takes People & Data Science: Survata’s Kelly

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Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen

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Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson

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Blockgraph Touts Data Control To Major Players, New CRO Schleider Says

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Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher

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Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger

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Pluto TV Hopes to Benefit from Header Bidding

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Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay

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How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef

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Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says

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