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Fraud Follows The Money To TV: DoubleVerify’s Woolway
By
Robert Andrews
4th December 2020
Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane
By
Robert Andrews
3rd December 2020
CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
By
Robert Andrews
3rd December 2020
Video Outcomes Can Be Measured: 360i’s Rozen
By
Robert Andrews
2nd December 2020
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
By
Robert Andrews
2nd December 2020
Look Local, Go Granular: How Carat Finds Audiences
By
Robert Andrews
2nd December 2020
OpenAP 2021: Cross-Platform, Davis Says
By
Robert Andrews
1st December 2020
Keep Calm & Advertise On: VAB’s Cunningham
By
Robert Andrews
30th November 2020
Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld
By
Robert Andrews
30th November 2020
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
By
Robert Andrews
25th November 2020
There Will Be No Single Cookie Replacement: Innovid’s Hogue
By
Robert Andrews
24th November 2020
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
By
Robert Andrews
24th November 2020
Blockgraph Spreads Its Wings: More Partners, Manningham Says
By
Robert Andrews
23rd November 2020
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
By
Robert Andrews
23rd November 2020
Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
By
Robert Andrews
19th November 2020
DSPs Need Full Transparency: Simpli.fi’s Prioleau
By
Robert Andrews
19th November 2020
Tubi Extends Past “Programmatic First” as Business Builds
By
Robert Andrews
19th November 2020
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
By
Robert Andrews
18th November 2020
Identity Graphs Will Improve Ads: DISH’s Bokhari
By
Robert Andrews
17th November 2020
GroupM’s Brown Wants Verified CTV Data
By
Robert Andrews
15th November 2020
Linear TV Still Works: FOX Sports’ Donnelly
By
Robert Andrews
15th November 2020
Why the industry needs a trusted data ecosystem across all screens
By
Vihan Sharma
,
LiveRamp
13th November 2020
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
By
Robert Andrews
13th November 2020
Fixing The Future Of Identity: Taboola’s Furman
By
Robert Andrews
12th November 2020
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
By
Robert Andrews
11th November 2020
Mapping The Graph: Simpli.fi’s Harrison On Identity
By
Robert Andrews
11th November 2020
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
By
Robert Andrews
11th November 2020
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
By
Robert Andrews
10th November 2020
Unlocking CTV Ads: The Basement’s Maher
By
Robert Andrews
10th November 2020
Three Levels Of CTV Ad Optimization: Publica’s Antier
By
Robert Andrews
8th November 2020
Finding The Value Of CTV: NitroC’s Doyle
By
Robert Andrews
3rd November 2020
What GroupM Wants From Connected TV: Sweeney
By
Robert Andrews
2nd November 2020
Election Advertising will Move Brands To Connected TV: Simpli.fi’s Moore
By
Robert Andrews
2nd November 2020
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
By
Robert Andrews
30th October 2020
CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman
By
Robert Andrews
29th October 2020
How CTV Economics Will Shake Out: Rob Norman
By
Robert Andrews
29th October 2020
How CTV Is Different In Europe: Xandr’s Soucaret
By
Robert Andrews
29th October 2020
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
By
Robert Andrews
27th October 2020
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
By
Robert Andrews
27th October 2020
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
By
Robert Andrews
26th October 2020
Recontextualizing Context In Real-Time: Illuma’s Mason
By
Robert Andrews
26th October 2020
DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine
By
Robert Andrews
22nd October 2020
The Evolution Of CTV Ad Measurement: InMobi’s Barthur
By
Robert Andrews
20th October 2020
‘The OTT Election’: SpotX’s Welch On Connected Campaigning
By
Robert Andrews
19th October 2020
Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
By
Robert Andrews
15th October 2020
Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
By
Robert Andrews
14th October 2020
IBM Bringing AI to Programmatic Ecosystem with New Partnerships
By
Robert Andrews
14th October 2020
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
By
Robert Andrews
13th October 2020
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
By
Robert Andrews
13th October 2020
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
By
Robert Andrews
7th October 2020
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