Views of executive 3,834

Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake

By

A+E’s Montenes Puts People At The Heart Of Advanced TV

By

Radio Has Been Rebooted: Entercom’s Foss

By

First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says

By

In This Climate, Marketers Want Outcomes: LoopMe’s Park

By

Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer

By

“AI is Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar

By

Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says

By

Brands Want To Close The Loop On Outcomes: Wenda Millard

By

History Creates Context: Magnite’s Kershaw On Life After Identifiers

By

Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith

By

Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising

By

Scaling Post-Production Brand Insertion: TripleLift’s Eifler

By

National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose

By

AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans

By

Fixed Fees Are Fairer: Beeswax’s Jones

By

FreeWheel Buying Beeswax to Enable Publisher Audience Extension

By

Retailers Are The New Media Giants: Furious’ Swartz

By

Stitching Together Nationwide Ad Reach: AMC’s Adlman

By

Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall

By

Let’s Get First-Party Started: Havas Media’s Mann On Brands’ Data Activation

By

Samsung Ads Combines Linear & Streaming Ad Outcome Measurement

By

TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer

By

Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson

By

After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative

By

PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham

By

AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald

By

In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact

By

COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

By

How brands can maximise the CTV opportunity

By , Xandr

Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says

By

Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker

By

iSpot.tv’s Demographic Upgrade Aligns TV & CTV

By

How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi

By

Nielsen’s New Roadmap For Unifying Media Measurement Explained

By

Addressable TV Gets Real In 2021: Magna Global’s Anson

By

People, Not Proxies: Matterkind’s Mihkels On Modern Marketing

By

How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens

By

Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik

By

The New Local: Mediaocean’s Kane Aims To Automate Ad Sales

By

The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti

By

The Flattened Funnel: Performics’ Singh On Making Every Dollar Count

By

Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo

By

CTV Becoming Mostly Programmatic: GroupM’s Moore

By

With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville

By

The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV

By

How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton

By

Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment

By

How New York Interconnect Serves The Big Apple On A Plate

By

Programmatic needs a trust and transparency upgrade

By , LiveRamp