Views of executive 3,834

UK Health Retailer Boots Leaning Into Targeted TV: CMO Markey

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Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher

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Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi

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Context Is Rebooted For CTV: IRIS.TV’s Hyden

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Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior

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EDO’s Krim Helps Univision Advertisers Predict The Future

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Innovid Debuts Trading on NYSE today Under Symbol “CTV”

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Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas

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Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes

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Jukin Media’s Richter Seeks CTV’s ‘Circle Of Life’

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‘We’re Here To Play’: TransUnion Favors Integration In TV Foray

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IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite

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Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint

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How OMG’s Pagliuca Is Pushing CTV Industry To Grow Up

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Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’

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How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic

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LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV

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DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing

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You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard

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At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark

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Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner

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Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel

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CTV Can Excel At Serving Diverse Viewers: Magnite Research

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Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data

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The Post-Meter Future Is Multi-Currency: Samba TV’s Navin

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In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock

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Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says

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IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord

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Agency Data Is Now A Panel-Beater: Epsilon’s Sirkin

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Measurement Must Get Better & More Flexible: Disney’s Valentino

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Beyond One-To-One: Nexstar Digital’s Parker Looks Past Identity

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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

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Snowflake’s Stratton Puts Ad Data Processes In The Cloud

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How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs

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Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance

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What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs

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VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos

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Separate Systems Aren’t Fit To Manage TV Ad Tsunami: Comcast Technology Solutions’ Nunn

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Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman

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Kasha Cacy On Engine Group’s Perpetual Diversity Machine

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Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte

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Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar

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Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem

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Elevated Video: CTV Views From TripleLift, Havas, Dentsu, Tastemade, Team Whistle, MediaScience, Amagi, GroupM

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Nine Things We Learned From Our CTV Data Series presented by Sabio

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Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons

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Upfronts Are Upgraded & Here To Stay: Fox’s Falco

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JPMorgan Chase Banks On CTV, Says Media Chief Lim

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IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden

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Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities

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