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OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta

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LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round

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How To Scale Ads For Live Streaming: Magnite’s Evans

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NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront

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CTV Starts With QR: Tr.ly’s Maestre On The Creative Optimization Spectrum

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NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory

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The New Laws Of The Attention Economy: OMD’s Hanson

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UK TV Grows More Competitive On Collaboration: Wavemaker UK’s Moorhead

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Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer

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Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation

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‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS

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Vizio’s Bergman Puts Viewer At Center Of Ad Targeting

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Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP

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What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM

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Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules

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WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran

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How Blockgraph Works: Schleider Combines ISP & TV Data

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WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement

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‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

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NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers

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SpringServe Is Magnite’s Springboard For Improving CTV Ad Experience

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UK’s Cross-Media Initiative ‘Origin’ In The Build Phase: ISBA’s Taylor

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IAS CEO Utzschneider Welcomes 2022 With New “Context”

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A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement

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Addressability Is Going Up The Funnel: Ampersand’s Barnet

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From Quality To Quantity: How Conviva Became A Video Measurement Powerhouse

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Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger

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Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble

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Data-Driven Ads Will Help TV Draw Social Spend: LiveRamp’s Keggin

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Why AI Is Needed For Context’s Heavy Lifting: Comcast’s Nunn

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The Danger Of TV’s New Walled Gardens: Unruly’s Sottile

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A Currency For Every Category: Samba TV’s Navin

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You Are What You App: Why Mobile Drives TV Targeting, According To Sabio

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Unifying Inventory Is Key CTV Buyer Challenge: Experian’s Danaher

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Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields

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Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says

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‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV

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Horizon’s Campanelli Sees New Dawn For Media Measurement

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‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders

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Agnosticism & Privacy At Speed: InfoSum’s Cestaro On The Data-Sharing Challenge

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UK Addressable TV Dynamic & Growing: GroupM’s Thomas

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Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency

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How Programmatic Plays Differently On TV: Magnite’s Buckley

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Full, FAST & Local: Entertainment Studios’ Quandt Targets 2022 CTV Growth

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The Future Of Measurement Is Multi-Layered: Samba TV’s Magel

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Criteo’s IPONWEB Acquisition Fuels First-Party, Open-Internet Future: CEO Clarken

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All-In On Programmatic, Philo’s Quest For TV Tags: Barker

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Explosion After Inertia: FreeWheel’s Clark On Advanced TV Evolution

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OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says

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Privacy Depends On Data Security: Comcast’s Midha

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