Trends 618

Events are the main event for next year’s marketers

By , News Live

Rebooting trust: why news is the growth platform

By , News UK

News audiences are keen on sustainability messages

By , News UK

Distrust and verify: why young people turn to news

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‘Silver streamers’ hold the key to ad-supported TV

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How to combine display ads and branded content

By , News UK

Holiday buyers read all about it

By , News UK

Digital news forecast to attract more ad spend

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TV Viewers Mull Switching From Subs To Spots: Magnite Research

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‘Gen-A’, the next generation of consumers

By , News UK

Audio is attracting growing advertiser confidence

By , News UK

While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley

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Beyond The 30: Roku Leans In To New Formats, Original Content

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Marketing money is moving to branding

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Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker

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Youth and the truth: meet the pressure generation

By , News UK

Meet the new tech mainstream

By , News UK

Streaming Will Decide The Mid-Terms: Samba TV’s Navin

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Gender and the three Ps: How to unstereotype your ads

By , News UK

Fast-forward digital audio ad spend to reach booming audience

By , News UK

Beyond Wonder Woman: How to represent women in 2022

By , News UK

Editorial context drives enhanced advertising attention

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How value, quality and context shape brand perception

By , News UK

Why John Lewis ‘won’ Christmas TV by going early

By , ViewersLogic

CTV Can Excel At Serving Diverse Viewers: Magnite Research

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After the paycheque is gone: Successful solo writers share their secrets

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Work from Home Drives Local News Resurgence: Nielsen Research

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‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research

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Viewers Like Ads, But Not Too Often: Xandr Research

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‘Cuspers’ Straddle Gen-Z & Millennials: Fullscreen’s Cushman

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The path to emotional optimization in content

By , Mirriad

Newspaper Publishing Industry Outlook 2019-23

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New Kids on The Block – How mobile drives international retail growth

By , Loqate

Retailers lacking omnichannel human touch, iAdvize

By , iAdvize

Africa Newspaper Publishing Outlook 2018-22

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Newspaper Publishing Industry Outlook 2018-22

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Italy Newspaper Publishing Outlook 2018-22

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The Mobile Advertising Transparency Report: In Search Of Programmatic Empowerment

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How Mobile and OTT are Re-defining Video ads

By , Extreme Reach

Africa Newspaper Publishing Outlook 2017-21

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Newspaper Publishing Industry Outlook 2017-21

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The rise and fall of mpayments…. already?

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Italy Newspaper Publishing Outlook 2017-21

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Newspaper Publishing Industry Outlook 2016-20

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Italy Newspaper Publishing Outlook 2016-20

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Netherlands Newspaper Publishing Outlook 2016-20

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Making free pay: seven lessons from media businesses that stopped charging

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Newspaper Publishing Industry Outlook 2015-19

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Italy Newspaper Publishing Outlook 2015-19

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Netherlands Newspaper Publishing Outlook 2015-19

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