Company research 7

Consumer trends revealed by vendors’ audience research and platform data.

TV Viewers Mull Switching From Subs To Spots: Magnite Research

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Beyond The 30: Roku Leans In To New Formats, Original Content

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Meet the new tech mainstream

By , News UK

‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research

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Viewers Like Ads, But Not Too Often: Xandr Research

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‘Cuspers’ Straddle Gen-Z & Millennials: Fullscreen’s Cushman

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How Mobile and OTT are Re-defining Video ads

By , Extreme Reach