C
Context
Insights
Viewpoints
Companies
Events
Sources
Videology GroupM Summit
19
Topic
Topic
Topic
Coverage sponsor:
Videology
Interviews
Adaptive And Addressable: How Connected TV Could Totally Target Ads
Interviews
Xaxis’ Schlikum: Programmatic Automates Repetitive Processes
Analyst Views
Enders’ Analyst: YouTube Will Make $4 Billion From Ads This Year
Interviews
Videology’s Jamboretz: Asian TV Migrating Straight To Mobile
Interviews
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
Interviews
Nielsen’s Bradford: Old Media Metrics Are Bridge To New World
Interviews
‘Save Programmatic For The End Of The Funnel’
Executive Views
Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots
Executive Views
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
Executive Views
MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
Interviews
Digital Labs’ Tuhami: It’s Not All About Programmatic Ads
Interviews
BBC’s Bowman: Humans Beat Robots At Digital Brand Advertising
Executive Views
Nielsen Poring Over First International TV Tracking Data
Executive Views
Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’
Executive Views
‘One Big Campaign’: Maxus Melds TV, Video Ad Buying
Analyst Views
Enders’ Consultant Maude: Content Is Key For Video Upstarts
Interviews
Videology’s Hallam: ROI on VOD a Reality
Interviews
Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz
Interviews
Data Boom: GroupM Targets Audiences with Xaxis Unit
By Robert Andrews 
