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Videology at Xaxis in London 28

TopicTopicTopic
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Interviews
Rightster Bags New Content Deals After IPO
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Interviews
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
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Interviews
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
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Interviews
Video’s Programmatic Flip Is In The Bidded Switch
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Interviews
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
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Interviews
Unruly’s Townend: Human Emotion Can Turbocharge Programmatic
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Executive Views
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
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Interviews
Responsive Design Is Key To Cross-Platform Advertising
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Interviews
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
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Interviews
Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety
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Interviews
IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears
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Executive Views
Video Ad Formats ‘Still Not Suited To Multi-Platform’
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Interviews
GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary
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Executive Views
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
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Executive Views
Videology’s McLachlan: Programmatic On Broadcasters’ Agenda
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Executive Views
Video Ad Networks Must Become Unique To Survive
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Executive Views
Perform’s Wilson: Programmatic Brings New Advertisers
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Executive Views
Guardian’s Gentry: Programmatic Can Be Best For Video
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Executive Views
The Guardian Now More Popular In US Than UK
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Interviews
Unruly’s Townend: Programmatic Ads Must Embrace Emotion
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Interviews
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
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Interviews
IAB’s Chester: Programmatic Has Significant Market Share
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Interviews
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
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Interviews
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
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Interviews
Rightster CEO: Post-IPO, Acquisition Talks Already Under Way
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Interviews
Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs
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Interviews
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
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Interviews
Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger