C
Context
Insights
Viewpoints
Companies
Events
Sources
Videology at Xaxis in London
28
Topic
Topic
Topic
Coverage sponsor:
Xaxis
Interviews
Rightster Bags New Content Deals After IPO
Interviews
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
Interviews
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
Interviews
Video’s Programmatic Flip Is In The Bidded Switch
Interviews
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
Interviews
Unruly’s Townend: Human Emotion Can Turbocharge Programmatic
Executive Views
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Interviews
Responsive Design Is Key To Cross-Platform Advertising
Interviews
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
Interviews
Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety
Interviews
IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears
Executive Views
Video Ad Formats ‘Still Not Suited To Multi-Platform’
Interviews
GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary
Executive Views
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
Executive Views
Videology’s McLachlan: Programmatic On Broadcasters’ Agenda
Executive Views
Video Ad Networks Must Become Unique To Survive
Executive Views
Perform’s Wilson: Programmatic Brings New Advertisers
Executive Views
Guardian’s Gentry: Programmatic Can Be Best For Video
Executive Views
The Guardian Now More Popular In US Than UK
Interviews
Unruly’s Townend: Programmatic Ads Must Embrace Emotion
Interviews
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
Interviews
IAB’s Chester: Programmatic Has Significant Market Share
Interviews
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
Interviews
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
Interviews
Rightster CEO: Post-IPO, Acquisition Talks Already Under Way
Interviews
Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs
Interviews
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
Interviews
Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger
By Robert Andrews 
