Uncategorized 181

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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
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Executive Views
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
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Executive Views
Standard Media Index Has Roadmap for Growth As Tatta Joins
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Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
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Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
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Executive Views
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
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Executive Views
Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin
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Executive Views
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
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Executive Views
Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser
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Executive Views
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
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Executive Views
Tru Optik Draws A Line From TV To Smart Speakers: Swanston
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Executive Views
TVSquared’s Kinsella Offers OTT Attribution With A Twist
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Executive Views
What Comes After Cookies? Teads’ Daily Examines
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Executive Views
Addressable Extends Ads’ National Reach: DISH’s Arrix
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Executive Views
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
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Executive Views
Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up
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Executive Views
Television Transformation Will Be Driven by Consumer Experience, 605’s Levine
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Executive Views
Xandr Goes From ‘Build’ To ‘Accelerate’ In 2020, Wetzel Says
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Executive Views
Telaria Merger Provides Investment To Tackle CTV Ads: Rubicon’s Barrett
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Executive Views
Now Part of Xandr, clypd Enters Next Phase
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Executive Views
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
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Executive Views
Cadent Rings In 2020 With 4INFO Acquisition
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Executive Views
The Quest For Total TV: Gottlieb Seeks The Full Picture
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Executive Views
Irwin Gotlieb’s Take On the Streaming Wars
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Executive Views
Netflix Is Not Sustainable: Gottlieb On Streaming Wars
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Executive Views
TV Is Great But Complex, Say Stressed-Out Viewers: Viacom Research
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Executive Views
Rubicon, Telaria Merge To Bolster Connected TV Ads
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
Executive Views
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
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Executive Views
OpenAP Adds CBS To Grow Advanced TV Scale
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Executive Views
From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness
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Executive Views
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
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Executive Views
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
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Executive Views
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
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Executive Views
WarnerMedia Focused On Unlocking National Addressability: Aversano
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Executive Views
Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
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Executive Views
Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales
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Executive Views
FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
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Executive Views
Brands Need To Break Data Silos: LiveRamp’s Grammier
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Executive Views
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
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Executive Views
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
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Viewpoints
Impressions Come Easily: Graham’s Barr On TV Ads’ Transition
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Executive Views
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
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Executive Views
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
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Executive Views
Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray
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Executive Views
Optimized Creative Drives Results: Celtra’s Mikek
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Executive Views
Neustar Plugs Attribution Gaps With TV & Walled Gardens: DeBlasio
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Executive Views
Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
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Executive Views
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
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Executive Views
What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss
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Executive Views
Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection
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Executive Views
News Blacklisting By Brands Going In To Overdrive: WSJ Investigation
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Executive Views
Industry Must Distinguish Addressable From Data-Driven: DISH’s Robertson
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Executive Views
Local Media Will Propel Addressable TV Spending: MTM’s Jon Watts
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Executive Views
AT&T’s Xandr Adds A+E, AMC & Cheddar To ‘Community’ Ad Marketplace
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Executive Views
The Time For TV Performance Is Now: TVSquared’s Kinsella
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Executive Views
Data Plus Math’s LiveRamp Sale ‘Closes The Loop’
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Executive Views
More Data Isn’t Needed: 4INFO’s Tangredi On Inscape Tie-Up
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Executive Views
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
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Executive Views
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
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Executive Views
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
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Executive Views
NBCU & Viacom Launch OpenAP Version 2.0
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Executive Views
David Moore: Publishers Must Unite To Make An Open-Web ID Ecosystem
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Executive Views
FreeWheel Unifies A+E’s Ad Decisioning
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Executive Views
After WPP, Moore Helms New Ad ID Initiative BritePool
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Executive Views
How Brands Get To Outcome-Based Ads: Xaxis’ Bidon
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Executive Views
NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
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Executive Views
Beyond Out-Stream – What Teads Did Next: Jim Daily
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Executive Views
Viacom’s Bevilacqua On The Vantage Advantage
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Executive Views
Three Steps To NBC’s ‘Single Decision Brain’: FreeWheel’s Rooke
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Executive Views
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
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Executive Views
Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment
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Executive Views
Amazon Buys Itself A Place In Ad Platform Face-Off: Essence’s Wilensky
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Executive Views
Premium Is In Ad Purgatory: New Comscore President Hofstetter
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Executive Views
MediaLink’s Kassan Calls Creators To Inspire Brands At CLX
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Executive Views
With CLX, Cannes’ Benson Wants To Turn Brands In To Entertainers
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Executive Views
Simulmedia’s Piccone Uses OTT To Grow Big Brands’ Reach
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Executive Views
After “Summer Of Data,” MarTech M&A Is Far From Over: Kawaja
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Earnings analysis
Roku’s Audience Marketplace Builds OTT Ad Ambitions: Walters
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Executive Views
VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid
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Executive Views
Omnicom’s Nelson Brings Audience Knowledge Together In ‘Omni’