Uncategorized 285

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How To Solve CTV Ad Duplication: Viant’s Vanderhook
Executive Views
How To Solve CTV Ad Duplication: Viant’s Vanderhook
OpenAP Leans Into Demographic Data: Breedlove
Executive Views
OpenAP Leans Into Demographic Data: Breedlove
Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
Executive Views
Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
Executive Views
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
Executive Views
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
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Executive Views
VidMob’s $110M To Accelerate ‘Creative Intelligence’
Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
Executive Views
Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
Executive Views
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
Executive Views
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
Executive Views
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
LG Ads’ Matta Gives ACR Data To Magnite
Executive Views
LG Ads’ Matta Gives ACR Data To Magnite
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
Executive Views
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
Executive Views
Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
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Executive Views
DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
Executive Views
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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Executive Views
Piccone’s Progress: Cross-Platform Means Full-Stack
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Executive Views
TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
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Executive Views
How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
Executive Views
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
Executive Views
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
NBCU Offers Brands Shoppability With New Ad Offerings
Executive Views
NBCU Offers Brands Shoppability With New Ad Offerings
Peacock Preens For Performance With New Ad Manager
Executive Views
Peacock Preens For Performance With New Ad Manager
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
Executive Views
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
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Executive Views
Stream On: IAB NewFronts Goes Hybrid In CTV Boom
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Executive Views
InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
Executive Views
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
Executive Views
Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo
Executive Views
Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo
Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
Executive Views
Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
Executive Views
Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
Executive Views
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
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Executive Views
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
Executive Views
Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
Executive Views
LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
Executive Views
NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
Executive Views
NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
Executive Views
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
Executive Views
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
IAS CEO Utzschneider Welcomes 2022 With New “Context”
Executive Views
IAS CEO Utzschneider Welcomes 2022 With New “Context”
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Executive Views
‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV
Criteo’s IPONWEB Acquisition Fuels First-Party, Open-Internet Future: CEO Clarken
Executive Views
Criteo’s IPONWEB Acquisition Fuels First-Party, Open-Internet Future: CEO Clarken
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Executive Views
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
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Executive Views
EDO’s Krim Helps Univision Advertisers Predict The Future
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
Executive Views
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
Executive Views
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
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Executive Views
Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
Executive Views
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
Executive Views
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
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Executive Views
Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities
VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
Executive Views
VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel
Executive Views
TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
Executive Views
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
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Executive Views
Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
Executive Views
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
Executive Views
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
Executive Views
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Executive Views
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
Executive Views
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
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Executive Views
First-Party Privacy Is Paramount: InfoSum’s Wetzel
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
Executive Views
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Executive Views
“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
Valentino On Disney’s Diverse Digital Ad Future
Executive Views
Valentino On Disney’s Diverse Digital Ad Future
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Executive Views
WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
Executive Views
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
Executive Views
Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
QR Codes Are Powering TV E-Commerce,  Flowcode’s Jim Norton explains
Executive Views
QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
Executive Views
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Executive Views
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
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Executive Views
FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Executive Views
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
Executive Views
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
IRIS.tv Nails  $18 Million Round led by Intel Capital
Executive Views
IRIS.tv Nails $18 Million Round led by Intel Capital
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Executive Views
Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
TripleLift Investment Funds Next Innings For CTV: Lewine
Executive Views
TripleLift Investment Funds Next Innings For CTV: Lewine
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Executive Views
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Tatari’s Todd Gordon:  Audience Matters, But Ultimately It’s About Campaign Performance
Executive Views
Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
Executive Views
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
How “People-Based ID” Works: Viant’s Vanderhook
Executive Views
How “People-Based ID” Works: Viant’s Vanderhook