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Executive Views
Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme
Executive Views
Kargo Acquires Video Ad Server VideoByte
Executive Views
Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf
Executive Views
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
Executive Views
Moving Beyond 2022 Challenges Through Conversation: Index Exchange’s Goode
Executive Views
Innovid’s Hogue Aims To Harness TV’s New Ad Skills
Executive Views
Weather Company Is Growing On All Fronts: Bachstein
Executive Views
Smart Surveys Prove Ad Impact In Times Of Turmoil: LoopMe’s Upstone
Executive Views
Connecting After Cookies In The Era Of Flat Funnels: T-Mobile’s Peralta
Executive Views
Blockgraph Helps Ampersand Power IPG’s Multi-Screen Buys
Executive Views
Safety & Scale: Index Exchange’s Krauss Sees A Busy Q4 For CTV Ads
Executive Views
On The Frontline Of The CTV Ad Fraud War: HUMAN’s Hassan
Executive Views
Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim
Executive Views
Who’s At Home? Truthset Aims For More Accurate IDs
Executive Views
How To Solve CTV Ad Duplication: Viant’s Vanderhook
Executive Views
OpenAP Leans Into Demographic Data: Breedlove
Executive Views
Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
Executive Views
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
Executive Views
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
Executive Views
VidMob’s $110M To Accelerate ‘Creative Intelligence’
Executive Views
Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
Executive Views
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
Executive Views
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
Executive Views
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
Executive Views
LG Ads’ Matta Gives ACR Data To Magnite
Executive Views
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
Executive Views
Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
Executive Views
DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
Executive Views
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
Executive Views
Piccone’s Progress: Cross-Platform Means Full-Stack
Executive Views
TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
Executive Views
How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
Executive Views
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
Executive Views
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
Executive Views
NBCU Offers Brands Shoppability With New Ad Offerings
Executive Views
Peacock Preens For Performance With New Ad Manager
Executive Views
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
Executive Views
Stream On: IAB NewFronts Goes Hybrid In CTV Boom
Executive Views
InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
Executive Views
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
Executive Views
Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
Executive Views
Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo
Executive Views
Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
Executive Views
Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
Executive Views
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
Executive Views
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
Executive Views
Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
Executive Views
LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
Executive Views
NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
Executive Views
NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
Executive Views
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
Executive Views
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
Executive Views
IAS CEO Utzschneider Welcomes 2022 With New “Context”
Executive Views
‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV
Executive Views
Criteo’s IPONWEB Acquisition Fuels First-Party, Open-Internet Future: CEO Clarken
Executive Views
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
Executive Views
EDO’s Krim Helps Univision Advertisers Predict The Future
Executive Views
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
Executive Views
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
Executive Views
Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman
Executive Views
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
Executive Views
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
Executive Views
Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities
Executive Views
VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
Executive Views
TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel
Executive Views
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
Executive Views
Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider
Executive Views
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
Executive Views
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
Executive Views
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
Executive Views
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Executive Views
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
Executive Views
First-Party Privacy Is Paramount: InfoSum’s Wetzel
Executive Views
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
Executive Views
“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Valentino On Disney’s Diverse Digital Ad Future
Executive Views
WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald
Executive Views
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
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