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Uncategorized - Context
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Uncategorized 232

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Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
Executive Views
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
Executive Views
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
Executive Views
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Executive Views
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
Executive Views
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
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Executive Views
First-Party Privacy Is Paramount: InfoSum’s Wetzel
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
Executive Views
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Executive Views
“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
Valentino On Disney’s Diverse Digital Ad Future
Executive Views
Valentino On Disney’s Diverse Digital Ad Future
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Executive Views
WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
Executive Views
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
Executive Views
Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
QR Codes Are Powering TV E-Commerce,  Flowcode’s Jim Norton explains
Executive Views
QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
Executive Views
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Executive Views
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
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Executive Views
FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Executive Views
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
Executive Views
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
IRIS.tv Nails  $18 Million Round led by Intel Capital
Executive Views
IRIS.tv Nails $18 Million Round led by Intel Capital
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Executive Views
Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
TripleLift Investment Funds Next Innings For CTV: Lewine
Executive Views
TripleLift Investment Funds Next Innings For CTV: Lewine
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Executive Views
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Tatari’s Todd Gordon:  Audience Matters, But Ultimately It’s About Campaign Performance
Executive Views
Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
Executive Views
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
How “People-Based ID” Works: Viant’s Vanderhook
Executive Views
How “People-Based ID” Works: Viant’s Vanderhook
TransUnion Injects Identity Into Blockgraph
Executive Views
TransUnion Injects Identity Into Blockgraph
Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
Executive Views
Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
Executive Views
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
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Executive Views
Charter’s Comscore Investment Boosts Census Future: Kline
With Quibi Shows, Roku Goes Long On Short-Form AVOD
Executive Views
With Quibi Shows, Roku Goes Long On Short-Form AVOD
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
Executive Views
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Executive Views
Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
Executive Views
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Executive Views
Scaling Post-Production Brand Insertion: TripleLift’s Eifler
FreeWheel Buying Beeswax to Enable Publisher Audience Extension
Executive Views
FreeWheel Buying Beeswax to Enable Publisher Audience Extension
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Executive Views
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
Executive Views
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
Nielsen’s New Roadmap For Unifying Media Measurement Explained
Executive Views
Nielsen’s New Roadmap For Unifying Media Measurement Explained
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
Executive Views
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Executive Views
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
Executive Views
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Executive Views
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
Executive Views
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
Three Levels Of CTV Ad Optimization: Publica’s Antier
Executive Views
Three Levels Of CTV Ad Optimization: Publica’s Antier
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Executive Views
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Executive Views
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Executive Views
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
Executive Views
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
Executive Views
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
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Executive Views
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
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Executive Views
Standard Media Index Has Roadmap for Growth As Tatta Joins
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Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
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Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
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Executive Views
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
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Executive Views
Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin
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Executive Views
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
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Executive Views
Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser
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Executive Views
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
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Executive Views
Tru Optik Draws A Line From TV To Smart Speakers: Swanston
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Executive Views
TVSquared’s Kinsella Offers OTT Attribution With A Twist
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Executive Views
What Comes After Cookies? Teads’ Daily Examines
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Executive Views
Addressable Extends Ads’ National Reach: DISH’s Arrix
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Executive Views
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
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Executive Views
Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up
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Executive Views
Television Transformation Will Be Driven by Consumer Experience, 605’s Levine
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Executive Views
Xandr Goes From ‘Build’ To ‘Accelerate’ In 2020, Wetzel Says
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Executive Views
Telaria Merger Provides Investment To Tackle CTV Ads: Rubicon’s Barrett
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Executive Views
Now Part of Xandr, clypd Enters Next Phase
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Executive Views
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
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Executive Views
Cadent Rings In 2020 With 4INFO Acquisition
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Executive Views
The Quest For Total TV: Gottlieb Seeks The Full Picture
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Executive Views
Irwin Gotlieb’s Take On the Streaming Wars
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Executive Views
Netflix Is Not Sustainable: Gottlieb On Streaming Wars
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Executive Views
TV Is Great But Complex, Say Stressed-Out Viewers: Viacom Research
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Executive Views
Rubicon, Telaria Merge To Bolster Connected TV Ads
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
Executive Views
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
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Executive Views
OpenAP Adds CBS To Grow Advanced TV Scale