TVB Forward NYC 2019 presented by WideOrbit – Context

TVB Forward NYC 2019 presented by WideOrbit 9

Topic Topic Topic

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Impressions Come Easily: Graham’s Barr On TV Ads’ Transition

By Robert Andrews

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Executive Views

New TV Ads Currency Gives Parity With Streaming: Rob Hubbard

By Robert Andrews

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Executive Views

What’s Driving In-Car Ads: Connected Travel’s Biniak

By Robert Andrews

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Executive Views

‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales

By Robert Andrews

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Gray’s Howell Welcomes ‘Game-Changing’ ATSC 3.0 Standards

By Robert Andrews

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Executive Views

The New Auto Advertising Is Precise: TEGNA’s Fagan

By Robert Andrews

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Executive Views

Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb

By Robert Andrews

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Executive Views

Local TV Will Go Impression-Based: WideOrbit’s Mathewson

By Robert Andrews

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Executive Views

How Impressions Will Boost Local TV: WideOrbit’s Offeman

By Robert Andrews