C
Context
Insights
Viewpoints
Companies
Events
Sources
TV Programmatic at Xaxis Presented by Videology
16
Topic
Topic
Topic
Coverage sponsor:
Xaxis
Executive Views
TV-Synced Ads Boost Brand Engagement, Civolution Says
Executive Views
Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads
Executive Views
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
Executive Views
Civolution Aims To Better Target TV-Synced Ads In 2014
Executive Views
Kantar’s Breheney Sees Mixed Uses For TV Tuning Data
Executive Views
YouTube’s Skippable Ads Keep 50% More Viewers
Executive Views
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
Executive Views
Google Expects Consolidation In Programmatic Ad Market
Executive Views
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
Executive Views
Mindshare’s Powell: Advertisers Need Price Stability
Executive Views
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
Executive Views
Videology’s McKee: Analogue Data Is Changing Digital Ads
Executive Views
Xaxis’ Hanlon: TV Is The Future Of Online Video Ads
Executive Views
Civolution’s TV Data Powers 60% Uplift In Social Ad Performance
Executive Views
Kantar’s TV Data Helps Xaxis Target Online Ads
Executive Views
Google Media Platform Sales Head: We’re Ready For Video Advertising Boom
By Robert Andrews 
