Xandr logo

The Relevance Conference, Santa Barbara 2019, a leadership series presented by Xandr 26

TopicTopicTopic
September 16, 2019
Organiser: logo Xandr
Description:

The Relevance Conference 2019 will discuss everything from the challenges of addressing increasingly segmented audiences to making ads a more cohesive, integral part of the content experience.

Location:
The Ritz-Carlton Bacara, Santa Barbara, Hollister Avenue, Santa Barbara, CA, USA

smart-avod-can-counter-subscription-thumbnail
Executive Views
Streaming Wars Heat Up as Xumo is Sold to Comcast
By Robert Andrews  
smart-avod-can-counter-subscription-thumbnail
Executive Views
Xumo In Advanced Talks for Sale to Comcast, report
By Robert Andrews  
iab-will-step-up-dc-data-lobbying-mo-thumbnail-1024×576
Executive Views
IAB Will Step Up DC Data Lobbying, Moots FTC Oversight
By Robert Andrews  
thumbnail-52-1024×576
Executive Views
Privacy Outcry Means Uncertainty But Recovery: LUMA’s Kawaja
By Robert Andrews  
thumbnail-51-1024×576
Viewpoints
Excess Ads Break The TV Experience: M1’s Spengler
By Robert Andrews  
thumbnail-50-1024×576
Executive Views
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
By Robert Andrews  
thumbnail-20-1024×576
Executive Views
‘Cuspers’ Straddle Gen-Z & Millennials: FullScreen’s Cushman
By Robert Andrews  
thumbnail-24-1024×576
Executive Views
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
By Robert Andrews  
smart-avod-can-counter-subscription-thumbnail-1024×576
Executive Views
Smart AVOD Can Counter ‘Subscription Burn-Out’: Xumo CEO Petrie-Norris
By Robert Andrews  
thumbnail-22-1024×576
Executive Views
Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load
By Robert Andrews  
thumbnail-18-1024×576
Executive Views
How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca
By Robert Andrews  
thumbnail-19-1024×576
Executive Views
As Addressability Withers, Embrace Opt-In: PubMatic’s Goel
By Robert Andrews  
thumbnail-16-1024×576
Executive Views
Publishers Should Allow Ad Buyers’ Own Data: Beachfront’s Sinton
By Robert Andrews  
thumbnail-7-1024×576
Executive Views
Hulu’s Pause Ads Lift Brands 68%: Helfand
By Robert Andrews  
thumbnail-14-1024×576
Executive Views
Group Nine Media Seeks Brand-Content Integration: Kolb
By Robert Andrews  
driverless-cars-will-spur-content-co-thumbnail-1024×576
Executive Views
Driverless Cars, 5-G, Will Spur Content Consumption: MediaLink’s Kassan
By Robert Andrews  
thumbnail-12-1024×576
Executive Views
AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says
By Robert Andrews  
thumbnail-11-1024×576
Executive Views
Connect, Don’t Build: Norman Advises On Ad-Tech
By Robert Andrews  
Laurie Shackell
Executive Views
Turner Follows Sports Fans After The Final Play: Shackell
By Robert Andrews  
groupm-evan-hanlon-thumbnail-1024×576
Executive Views
The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars
By Robert Andrews  
thumbnail-5-1024×576
Executive Views
TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change
By Robert Andrews  
innovid-boosts-dco-creds-with-herole-thumbnail-1024×576
Executive Views
Innovid Boosts DCO Creds With Herolens Acquisition: Eason
By Robert Andrews  
horizon-media-david-campanelli-thumbnail-1024×576
Executive Views
For Horizon, Attribution Is The Next Frontier
By Robert Andrews  
groupm-evan-hanlon-thumbnail-1024×576
Executive Views
GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’
By Robert Andrews  
horizon-media-david-campanelli-thumbnail-1024×576
Executive Views
Horizon’s Campanelli Wants Guaranteed Ad Results
By Robert Andrews  
xandr-kirk-mcdonald-thumbnail-1024×576
Executive Views
It’s About Time: Xandr’s Relevance Examines Consumer Attention
By Robert Andrews