Samsung Ads Leadership Forum at Advertising Week 2019 – Context

Samsung Ads Leadership Forum at Advertising Week 2019 4

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Executive Views

‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research

By Robert Andrews

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Executive Views

PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

By Robert Andrews

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Executive Views

The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott

By Robert Andrews

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Executive Views

Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year

By Robert Andrews