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Context
Insights
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Events
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Programmatic TV Summit with Adap.tv
12
Topic
Topic
Topic
Coverage sponsor:
Adap.TV
Executive Views
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard
Executive Views
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
Executive Views
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
Executive Views
Programmatic TV Needs Quick Wins: INVISION’s Miller
Executive Views
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
Executive Views
Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman
Executive Views
TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard
Executive Views
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
Executive Views
Time Goes All in on Programmatic with Exchange Powered by Google
Executive Views
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
Executive Views
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
Executive Views
Prohaska: Programmatic Must Give Video Buyers Price Control
By Robert Andrews 
