C
Context
Insights
Viewpoints
Companies
Events
Sources
Programmatic in 2016, a series presented by OpenX
23
Topic
Topic
Topic
Coverage sponsor:
OpenX
Executive Views
Programmatic TV Has Turned A Corner: SMG’s Bertozzi
Executive Views
Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer
Executive Views
Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains
Executive Views
Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi
Executive Views
TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly
Executive Views
‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
Executive Views
Native Ads Will Replace Display Ads: Xaxis’ Allen
Executive Views
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
Executive Views
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
Executive Views
Meredith Advertisers Can Measure Live, Real-World Results
Executive Views
Light Reaction Prices Programmatic By The Outcome
Executive Views
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
Executive Views
White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud
Executive Views
Hearst’s Ad Sale Approach: Diverse Models & Partners
Executive Views
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
Executive Views
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
Executive Views
OpenX Opens Up Header Bidding To Real-Time Guarantees
Executive Views
OpenX By The Numbers: Profit Up 3x In Two Years
Executive Views
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
Executive Views
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
Executive Views
Hearst Reaches Maturity With Programmatic: Parker
Executive Views
Turn’s New CEO On Video And The ‘Three-Legged Stool’
Executive Views
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
By Robert Andrews 
