C
Context
Insights
Viewpoints
Companies
Events
Sources
Nielsen Video Ad Effectiveness Summit
13
Topic
Topic
Topic
Coverage sponsor:
Nielsen
Executive Views
AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
Executive Views
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
Executive Views
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
Executive Views
Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
Executive Views
Can Half The Ads Bring Twice The Value? BBC Thinks So
Executive Views
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
Executive Views
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
Executive Views
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
Executive Views
AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode
Executive Views
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
Executive Views
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
Executive Views
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
Executive Views
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
By Robert Andrews 
