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Mobile World Congress 76

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Organiser: logo GSMA
Description:

The GSMA MWC series is the world’s largest exhibition for the mobile industry, and incorporates a thought-leadership conference featuring prominent executives representing global mobile operators, device manufacturers, technology providers, vendors, and content owners.

Location:
Fira Gran Via - Gate 4 / Porta 4, Carrer de la Botànica, L'Hospitalet de Llobregat, Spain

Mobile World Congress 2017, presented by Turner 9
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Executive Views
Infinite Mobile Ads Demand Platform-Specific Creative: MEC’s Sobo
By Robert Andrews  
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Executive Views
BoA’s Paskalis Has Three Key Questions For Mobile Ads
By Robert Andrews  
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Executive Views
Time To Focus On Mobile Creative: Ansible’s Johnson
By Robert Andrews  
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Executive Views
Mobile Is Not A Channel: Publicis’ Shlachter On Ads
By Robert Andrews  
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Executive Views
Brands And Tech Join Forces On Creative Canvas: P&G VP Blum
By Robert Andrews  
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Executive Views
Red Bull’s Gall On The Perfect Formula For Branded Content
By Robert Andrews  
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Executive Views
It’s Still Not The Year Of Mobile Advertising: WPP’s Sorrell
By Robert Andrews  
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Executive Views
App Audience Is Smaller But Better: CNN’s Wellen
By Robert Andrews  
Mobile World Congress 2016, presented by Light Reaction 12
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Executive Views
VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman
By Robert Andrews  
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Executive Views
Location Data Boosts Ad Effectiveness: Factual’s Jonas
By Robert Andrews  
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Executive Views
More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan
By Robert Andrews  
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Executive Views
Light Reaction’s Markarian On Mobile Ad Considerations
By Robert Andrews  
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Executive Views
Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma
By Robert Andrews  
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Executive Views
Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken
By Robert Andrews  
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Executive Views
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
By Robert Andrews  
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Executive Views
Ditch Last-Click Attribution On Mobile: Google’s Carrington
By Robert Andrews  
Mobile World Congress 2014 13
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Executive Views
App Developers Gain Power From Native: InMobi’s Majumdar
By Robert Andrews  
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Executive Views
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
By Robert Andrews  
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Executive Views
Weekly App Updates Keep Users Live: Marmalade’s Beckloff
By Robert Andrews  
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Executive Views
Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh
By Robert Andrews  
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Executive Views
Storm8 Aims To Double Its Mobile Gaming Network
By Robert Andrews  
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Executive Views
Shazam Lets Advertisers Follow Consumers, CEO Riley
By Robert Andrews  
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Executive Views
In-App Purchase Not A Silver Bullet: Soko’s Cooper
By Robert Andrews  
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Executive Views
‘Human Algorithms’ Key To App Success: InMobi’s Bapna
By Robert Andrews  
Mobile World Congress 2008 21
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@ MWC: Microsoft ‘Investigating’ Yahoo oneConnect Developments
Conference reports
@ MWC: Microsoft ‘Investigating’ Yahoo oneConnect Developments
By Robert Andrews  
@ MWC: Jury Still Out On Mobile TV Strategy, Chance Of Success
Conference reports
@ MWC: Jury Still Out On Mobile TV Strategy, Chance Of Success
By Robert Andrews  
@ MWC: Vodafone Nabs Knook To Lead New Internet Group
Conference reports
@ MWC: Vodafone Nabs Knook To Lead New Internet Group
By Robert Andrews  
@ MWC: US Lags In Mobile TV Adoption
Conference reports
@ MWC: US Lags In Mobile TV Adoption
By Robert Andrews  
@ MWC: Universal Music Group In Unlimited Access For Long Term; Plans ‘Temporal Pricing’
Conference reports
@ MWC: Universal Music Group In Unlimited Access For Long Term; Plans ‘Temporal Pricing’
By Robert Andrews  
@ MWC: Black-Eyed Peas’ Will.i.am On Ringtones, Obama Video, More
Conference reports
@ MWC: Black-Eyed Peas’ Will.i.am On Ringtones, Obama Video, More
By Robert Andrews  
@ MWC Video: Redford On YouTube Quality, Writers’ Strike
Conference reports
@ MWC Video: Redford On YouTube Quality, Writers’ Strike
By Robert Andrews  
@ MWC: Front-Row Video: Yahoo oneConnect Launch And Product Demo
Conference reports
@ MWC: Front-Row Video: Yahoo oneConnect Launch And Product Demo
By Robert Andrews  
3GSM 2007 21
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@ 3GSM: The Gentlemen of 3GSM
Conference reports
@ 3GSM: The Gentlemen of 3GSM
By Robert Andrews  
@ 3GSM: Sling Media Plans To Continue Global Expansion
Conference reports
@ 3GSM: Sling Media Plans To Continue Global Expansion
By Robert Andrews  
@ 3GSM: Exec: Orange Customers ‘Read for Mobile Ads’
Conference reports
@ 3GSM: Exec: Orange Customers ‘Read for Mobile Ads’
By Robert Andrews  
@ 3GSM: EA, Real Pan Networks Over Mobile Game Carriage
Conference reports
@ 3GSM: EA, Real Pan Networks Over Mobile Game Carriage
By Robert Andrews  
@ 3GSM: Ad Services On Parade For Boom Still Longed-For
Conference reports
@ 3GSM: Ad Services On Parade For Boom Still Longed-For
By Robert Andrews  
@ 3GSM: Real Exec: China ‘Downloads Half Of All RealPlayers’, 1 Million Daily’
Conference reports
@ 3GSM: Real Exec: China ‘Downloads Half Of All RealPlayers’, 1 Million Daily’
By Robert Andrews  
@ 3GSM: MTV Rediscovers Videos, Million Mobile TV Streams Per Month
Conference reports
@ 3GSM: MTV Rediscovers Videos, Million Mobile TV Streams Per Month
By Robert Andrews  
@ 3GSM: Real Call For End To DRM Arms Race
Conference reports
@ 3GSM: Real Call For End To DRM Arms Race
By Robert Andrews