IAB logo

The IAB Leadership Meeting '15, Presented by SpotXchange 15

TopicTopicTopic
February 5, 2015
Organiser: logo IAB
Coverage sponsor: logoSpotX
Description:

Over 1,100 brand marketers, publishers, and digital media & advertising leaders attend the IAB Annual Leadership Meeting to learn more about the marketing-media value chain and how brands are born, grow, or die in the disrupted economy.

To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models.