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IAB Annual Leadership Meeting 2018 1

February 11, 2018
Organiser: logo IAB

Who will survive, thrive, and die in the emerging direct brand economy? Legacy brands and their suppliers are struggling with growth, while more customized, data-enriched, consumer-centric brands are thriving.

The 2018 event explored how the new direct-to-consumer (D2C) economy will drive growth in 2018 and how brands are building their own supply chain ‘stacks’ to meet their Production, Attention, Data, and Fulfillment needs.

The event uncovered marketing, data, and organizational strategies that will help brands, publishers and their partners compete in a world with nimble, tech-focused new market entrants and adapt their businesses to thrive in the 21st Century.

JW Marriott Desert Springs Resort & Spa, Country Club Drive, Palm Desert, CA, USA