IAB logo

IAB Annual Leadership Meeting '18, presented by AppNexus 10

February 11, 2018
Organiser: logo IAB
Coverage sponsor: logoAppNexus

Over 1,100 brand marketers, publishers, and digital media & advertising leaders attend the IAB Annual Leadership Meeting to learn more about the marketing-media value chain and how brands are born, grow, or die in the disrupted economy.

To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models.