First Party Data Driving Media Investment and Accountability, a Beet.TV Leadership Series presented by Roundel – Context

First Party Data Driving Media Investment and Accountability, a Beet.TV Leadership Series presented by Roundel 11

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After The Cookie, Spark Has A New Ad Recipe, Giacosa Says

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After The Cookie, Spark Has A New Ad Recipe, Giacosa Says

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Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says

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Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener

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First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says

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Retailers Are The New Media Giants: Furious’ Swartz

Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation

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Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation

After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative

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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative

COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says

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Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says

How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens

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How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens

How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton

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How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton