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EGTA New York 2018
16
Topic
Topic
Topic
Organiser:
EGTA
Coverage sponsor:
EGTA
Executive Views
National Broadcasters Struggle For Global Reach: Atresmedia’s Medina
Executive Views
How Dutch Public Broadcaster Cleaned Up Ad Sales: Ster’s Volmer
Executive Views
TV Delivers On Both Sides Of The Funnel: ARD-Werbung’s Isenbart
Executive Views
TV Is Having A Renaissance In Sweden: TV4’s Häger
Executive Views
Tech Giants Are Gobbling Up TV Ads: Think TV’s Baehr
Executive Views
Could Blockchain Track TV Content? IBM’s Rangaiah Thinks So
Executive Views
Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur
Executive Views
UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon
Executive Views
Australia Is Going Addressable, Too: Think TV’s Portrate
Executive Views
Addressable TV Strategy Varies By Country: Viacom’s Kurz
Executive Views
For Brands, TV Is The Place To Be: EGTA’s Roberfroid
Executive Views
CBC ‘Thinks Local, Acts Global’: GM Mongeau
Executive Views
TV Must Put Marketers In Charge: Simulmedia’s Morgan
Executive Views
TV Audience Targeting Develops in France: Canal+’s Mollier
Executive Views
RTL Building A European Union Of Video Ad Sales On Top Of SpotX
Executive Views
Digital Disruptors Turn To TV For Extra Lift: VAB’s Cunningham
By Robert Andrews 
