DMEXCO 2017 Coverage by Beet.TV 21

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September 15, 2017
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DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation, bringing together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda

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LiveRamp in Offline Data Pact with Criteo
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Criteo’s Eichmann Wants To Help Retailers Challenge Amazon
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Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says
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Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
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Spotify’s Benedik Wants To Educate Brands On Video Ads
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The Trade Desk Switches On Connected TV
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IAB UK’s Elkington Claims Progress On Transparency
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Sorrell On Why Brands Have An Internal Battle For Ecommerce
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After Spain, OTT Is Key to Sky’s International Expansion Plans
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Sorrell Wants Less ‘Clunky’, More ‘Flexible’ From Tech’s ‘Fearsome Five’
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Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says
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4C, Mediaocean Integration Aligns Social & TV Ad Buying
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EU Policies Will Drive Consolidation & Collaboration: Videology’s Eisenstein
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Bing Wants To Help Ad Buyers Find Holiday Shoppers, Sirich Says
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Kawaja: Amazon Rivals Can Compete Using Intelligence
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Kargo’s Kargman Expects Big Mobile Year With NBC, Unilever
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Oath’s Mahlman Targets Mobile Video & Europe As Priorities
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Relevance Beats Personalization: UM Worldwide’s Stoller
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Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel
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GroupM’s Rob Norman On Holistic Performance Metrics
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Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency