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Beet.TV's Coverage of DMEXCO '16 presented by Videology 23

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September 16, 2016
Organiser: logo Beet Media
Coverage sponsor: logoVideology
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DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation, bringing together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda

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IPG’s Media Lab Is Agency’s Spotter For Tech Trends, Simon Says
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Drones And VR Firing Marketers’ Imagination: MediaLink’s Carty
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Programmatic Edges In To 2017 TV Upfronts As Clypd Goes To Europe
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IPG & Innovid Partner To Find The Right OTT Recipe
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Samba TV Brings Real-Time, Cross-Device TV Attribution To Europe
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Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief
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Performics’ CEO Targets Intent And Consumer Demand
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Wraparound Ads Blend Impact With Sensitivity: Sublime Skinz Founder
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Industry’s Appetite For Vertical Video Is Rising: Opera’s Yang
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Half Of Ads Are Mistargeted: Facebook Atlas’ Webb
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Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley
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VR Is Next Up For Brands’ Customer Experience Focus: Adobe’s Vittal
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Rubicon’s Sears Sees Orders Boom, TV Far Away
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‘I Invented Header Bidding’: Now O’Kelly Is Making Marketing Programmable
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Xaxis’ Bidon Sees Dynamic TV Ads Coming into Focus
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White Ops’ Tiffany Takes $20m To Take Down Ad Botnet Ringleaders
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TV Must Wake Up To On-Demand And Data Disruption, Exchange Lab’s Dobson Says
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WPP’s Sorrell Wants Snapchat & AOL To Challenge Digital Ad Duopoly
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To Disrupt TV, Work With It, Not Against It: Videology’s Eisenstein
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Agencies Must Put Data At Center Of New Bundle: MediaLink’s Kassan
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Brands Flock To Figure Out New-Screen Opportunities At DMEXCO
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VR Storytelling Is Adland’s Number One Topic: Starcom’s Donohue
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Broadcasters Fear Tech Giants: Videology’s Jamboretz