DMEXCO '15 30

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September 16, 2015
Description:

DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation, bringing together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda

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Executive Views
Audiences Are Fluid, Not Generic: Lotame CRO
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Executive Views
eXelate Will Extend Nielsen Across Europe: MD Bennathan
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Wywy Aims To Show TV Ad ROI, Co-Founder Says
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Ad Tech Industry Needs More Diversity: SMG’s Stranger
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Ad Tech Has Made Life Harder And More Expensive: Furious’ Swartz
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Programmatic Is Changing The Media Landscape: TubeMogul’s Reid
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Customer Experience Comes Before Ad Monetization For Belgium’s Proximus
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Belgium’s Medialaan Gears Up For Dynamic Ad Insertion
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Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
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Sky Aims To Capitalize On German Online Soccer Demand: Meininger
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Analyst Views
Netherlands Leads Europe For Programmatic Video: IHS Study
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Executive Views
Automation Can Be Inefficient: FreeWheel’s Rooke
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Common Measurement Is A Smokescreen: FreeWheel’s Heller
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How French Agencies Must Limit Ad Targeting: SFR’s Vignon
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TV’s Great Digital Shift Must Be In Linear’s Image: Videology’s Eisenstein
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StickyAds Sticks With FreeWheel For Video Ad Supply
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Video Ad KPIs Are Changing: Innovid’s Chalozin
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Operators & Programmers Working Closer: FreeWheel’s Bremond
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Channel 4’s Lewis Sees A Big-Screen Future For Programmatic Ads
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Addressable TV May Not Take Off Everywhere: RTÉ’s Mullen
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For Mobile Ads, ‘Less Is More’, Relevancy Rules: LiveRail’s Arnstein
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Mobile And Video Redefining Publishing: Facebook’s Boland
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Executive Views
AppNexus’ Claims Positive Results For Video Reboot
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Executive Views
Bloomberg’s Caine Makes Multi-Screen Ad Pitch
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Executive Views
Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum
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Publicis Marks One Year With Adobe Always-On Partnership
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Publishers Can Make More From Private Marketplaces: SpotX CEO
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Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith
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BuzzFeed To Sell UK Branded Video By Year’s End
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Executive Views
SpotX CEO Sees TV Opportunity In FreeWheel Integration