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DMEXCO '14 Presented by Videology 28

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September 4, 2014
Organiser: logo Beet Media
Coverage sponsor: logoVideology
Description:

DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation, bringing together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda

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Executive Views
Joining The Dots Is About To Get Hot: Acxiom’s Howe
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Executive Views
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin
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Executive Views
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy
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Executive Views
Ad Sales Automation Gaining Agency Favor: Rubicon’s Sears
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Executive Views
Addressable TV Ads Are ‘Holy Grail’: Videology’s Scott Ferber
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Executive Views
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
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Executive Views
The Weather Channel Forecasts Mobile Engagement
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Executive Views
Adobe’s “Marketing Cloud” Explained
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Executive Views
Nexage, Acquired By Millennial, Thinks Big On Mobile
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Executive Views
Advertising Is Fueling Big Data: Quantcast CEO Feldman
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Executive Views
Reach And Relevance Are Coming Together: Nielsen’s Bradford
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Executive Views
Comcast Acquisition is Powering FreeWheel’s Global Expansion
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Executive Views
Multiple Currencies will Drive Programmatic Video Growth, LiveRail’s Arnstein
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Executive Views
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman
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Executive Views
Xaxis’ Turbine Differentiated By Data: Grether
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Executive Views
Some Clients Beat Agencies To Programmatic Video: Adap.tv’s Sherlock
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Executive Views
Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins
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Executive Views
Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk
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Executive Views
Carat’s Rhind Welcomes Better Video Segmenting
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Executive Views
Total Transparency Can Hinder Ads: Xaxis’ Moore
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Executive Views
RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin
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Executive Views
Google’s Chip Hall Reveals ‘The Programmatic Playbook’
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Executive Views
Unlocking European Video Harder Than Display: BrightRoll’s Mitchell
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Executive Views
Quality Supply Holds Back Video Advertising: Videology’s Eisenstein
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Executive Views
Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum
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Executive Views
Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez’ Bough
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Executive Views
IPTV Even Better Than Mobile For Music’s Vevo
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Executive Views
Too Much Math, Too Little Meaning: Publicis’ Tobaccowala