C
Context
Insights
Viewpoints
Companies
Events
Sources
Chicago Summit with TubeMogul and VivaKi
11
Topic
Topic
Topic
Coverage sponsor:
VivaKi
Executive Views
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
Executive Views
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
Executive Views
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
Executive Views
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
Executive Views
Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’
Executive Views
Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight
Executive Views
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
Executive Views
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
Executive Views
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
Executive Views
eXelate’s Malik: Life is Better at Top of Video Ad Funnel
Executive Views
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable