Chicago Summit with TubeMogul and VivaKi – Context

Chicago Summit with TubeMogul and VivaKi 11

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VivaKi

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Executive Views

VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

By Robert Andrews

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Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull

By Robert Andrews

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VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

By Robert Andrews

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Executive Views

Rumors Of Cookies Death Are ‘Greatly Exaggerated’

By Robert Andrews

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Executive Views

Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’

By Robert Andrews

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Executive Views

Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight

By Robert Andrews

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Executive Views

TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed

By Robert Andrews

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TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers

By Robert Andrews

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Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

By Robert Andrews

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Executive Views

eXelate’s Malik: Life is Better at Top of Video Ad Funnel

By Robert Andrews

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Executive Views

VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

By Robert Andrews