C
Context
Insights
Viewpoints
Companies
Events
Sources
Cannes Lions 2022
34
Topic
Topic
Topic
Executive Views
Do Brands Have A Place In Web3? Ad-Tech, NFT Leaders Discuss
Executive Views
Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics
Executive Views
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
Executive Views
Addressable Is Afloat: Canoe’s Hassell
Executive Views
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
Executive Views
Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad
Executive Views
Agencies Vs Procurement: 4As & ANA Leaders Want To Heal A Fractious Relationship
Executive Views
App Behavior Creates Audience Segments: T-Mobile’s Zhu
Executive Views
The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
Executive Views
Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
Executive Views
Twitter Puts Shopping In The Stream: Personette
Executive Views
Dynamic Creative & The Quest For Attention
Executive Views
Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith
Executive Views
Attention Is Everything: WMX’s Moran On Attracting Younger Audiences
Executive Views
Purpose & Advertising Can Co-Exist: Big Village’s Cacy
Executive Views
Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud
Executive Views
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
Executive Views
The Road To Alt Currencies: Comscore’s Hinnant
Executive Views
How To Build A Social Brand: Twitter, Meta, LinkedIn, Pinterest Execs Discuss On Cannes Panel
Executive Views
From Resignation To Reset: Mediaocean’s Dorman On Media’s Structural Transformation
Executive Views
Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi
Executive Views
Back To The Future: 4As’ Kaplowitz On Context
Executive Views
Comcast’s Allen Pushes Addressable Forward With AMC
Executive Views
Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’
Executive Views
MNTN View: Creative At The Speed Of Culture
Executive Views
Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future
Executive Views
Teads’ Pintarelli Pays Attention To Making Attention Pay
Executive Views
Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women
Executive Views
The Truth About Context & Safety: IAS’ Marlow
Executive Views
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
Executive Views
Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
Executive Views
Warner Music’s WMX Prepping OTT Service, And Brands Are Invited
Executive Views
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
Executive Views
InnovidXP Combines Data & Serving: Chalozin
By 
