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Cannes Lions 2015 30

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June 29, 2015
Organiser: logo Cannes Lions
Description:

The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields.

Location:
Palais des Festivals, Boulevard de la Croisette, Cannes, France

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Executive Views
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
By Robert Andrews  
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Executive Views
Addressable TV Can Unleash TV Ad Creativity
By Robert Andrews  
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Executive Views
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
By Robert Andrews  
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Executive Views
Brand Agency Reviews Should Not Be Spreadsheet Exercises: GroupM’s Proctor
By Robert Andrews  
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Executive Views
BBC News Moves With ‘Sticky Video’ Times: Davies
By Robert Andrews  
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Executive Views
From Data-Informed To Fully Addressable: Videology’s Ferber
By Robert Andrews  
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Executive Views
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
By Robert Andrews  
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Executive Views
How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders
By Robert Andrews  
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Executive Views
Brands Want More Info From Trading Desks: Unbound’s Brunick
By Robert Andrews  
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Executive Views
Heineken Uses Programmatic To Better Understand Customers
By Robert Andrews  
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Executive Views
Ad Tech Is Not ‘One-Size-Fits-All’: Carat’s Jarvie
By Robert Andrews  
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Executive Views
Pitchapalooza: Media Change is Driving Agency Reviews
By Robert Andrews  
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Executive Views
Civolution’s Teletrax Focuses On TV-Synced Digital Ads
By Robert Andrews  
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Executive Views
Omnicom And Partners Push Ads To Drive Commerce: Nelson
By Robert Andrews  
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Executive Views
How Choice Enhances Ad Engagement: true[X]’s Levy
By Robert Andrews  
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Executive Views
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis
By Robert Andrews  
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Executive Views
Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops
By Robert Andrews  
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Executive Views
Bloomberg Focused On Hiring For Digital Age: Caine
By Robert Andrews  
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Executive Views
Rubicon’s Stevens Sees Retailers Becoming Publishers
By Robert Andrews  
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Executive Views
Bankoff Wants Vox’s Video On Mobile And Everywhere
By Robert Andrews  
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Executive Views
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
By Robert Andrews  
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Executive Views
On Daily Mail’s TV Show, ‘The Site Is The Star’: Steinberg
By Robert Andrews  
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Executive Views
Daily Mail, Dr. Phil Consummate Story Sharing With TV Show Marriage
By Robert Andrews  
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Executive Views
Shane Smith on Vice, Brands, Pinterest & Video For Millennials
By Robert Andrews  
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Executive Views
‘Under Siege’: Kawaja On How Mad Men Are Fighting Back
By Robert Andrews  
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Executive Views
Advertising Must Get Back To Creativity: Starcom’s Richman
By Robert Andrews  
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Executive Views
BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories
By Robert Andrews  
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Executive Views
TubeMogul’s Wilson Wants To Dismantle Video Silos
By Robert Andrews  
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Analyst Views
Ad-Blocking Fears Are Overblown: Pivotal’s Wieser
By Robert Andrews  
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Executive Views
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
By Robert Andrews