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Beet.TV Coverage of Cannes Lions 2014 Presented by Simulmedia 43

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June 17, 2014
Organiser: logo Beet Media
Coverage sponsor: logoSimulmedia
Description:

A global event for those working in creative communications, advertising, and related fields, Cannes Lions is considered the largest gathering of the advertising and creative communications industry.

Each June, around 11,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week’s activities include multiple award ceremonies as well as an opening and closing gala.

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Simulmedia’s Morgan: TV Finally Embracing Ad Tech
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Mobile Ads Must Be More Interactive: MediaCom’s Phillips
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Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed
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This Is The Year Of Real-Time Data: Mindshare’s Bitterman
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Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool
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TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
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Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg
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Carat’s Rhind: Programmatic Exciting, And Often Impenetrable
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Rubicon’s Sears: Programmatic Is Climbing Up The Chain
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Premium Ads Beginning To Drive Programmatic: SpotXchange’s Moore
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UK TV Networks Not Yet Embracing Programmatic: TubeMogul’s Reid
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Turn VP: TV Wants Real-Time Ads ‘Over Its Dead Body’
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Campbell Soup Company Warms To True Digital Marketing ROI
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Google’s Benson: Mobile Is Driving Video Consumption
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Omnicom Advertisers Embracing Programmatic: Accuen’s Jacobs
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TV Will Be Last To Go Programmatic: Exchange Lab’s Dobson
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Carat’s Ray: Proving ROI Amid Real Media Convergence
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Social And Mobile Data Can Fuel Programmatic: PCG’s Hall
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BrightLine, Raises Round, Activating Interactive TV Ad Production
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Microsoft’s Ferris: Half Of Gamers Use Xbox For Multimedia
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Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
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Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
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MediaCom CEO: Programmatic Spurs Ad Creativity
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Best Video Ads Are Moving to Private Exchanges: Videology’s Jamboretz
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Programmatic Going Premium And Global In 2015: Videology’s Eisenstein
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Content Has Elevated Itself Above Advertising: MediaCom’s Morris
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LinkedIn’s Weiner: We Will be the Definitive Professional Publishing Platform
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TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic
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Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
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Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO
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Yahoo’s Brody: Brands Can Buy Programmatic Using Search History
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Brands Sacrificing Truth For Attention: Google’s Benson
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GroupM’s Modi Media Hones In On TV Targeting
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TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
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Luma’s Kawaja: Fragmentation Happens, So Get Used To It.
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Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
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Tumblr Helps Yahoo Advertisers Tell Their Story
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Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan
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Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi
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Mail Online’s New US CEO Steinberg: “We are Going to Grow Massively”
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BBC Worldwide, Google Endeavor To Merge TV, Online Ads
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Heineken Taps TubeMogul for Programmatic Campaign
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Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo