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Beet Retreat 376

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Organiser: logo Beet Media
Description:

A high-level executive retreat, a unique networking event – and a made-for-TV show taping. Topics include the changing formats of video consumption, mobile, social, content discovering and syndication, native advertising, Web original programming, programmatic video, data, analytics and cross device publishing and monetization.

Location:
San Juan, Puerto Rico

Beet Retreat San Juan 2020 w/ 605, DISH Media, NBCU, Roundel & Tube 40
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Executive Views
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
By Robert Andrews  
Chris Curley
Executive Views
Addressable Pipes Are In Place But Slow & Complex: Beet Retreat Panel
By Robert Andrews  
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Executive Views
After The Binge, AVOD Can Shine: Tubi’s Rotblat
By Robert Andrews  
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Executive Views
Embedding Data-Driven Ad Sales Takes Culture Change: Spectrum Reach’s Norris
By Robert Andrews  
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Executive Views
TV & Digital Ad Teams Must Come Together: Hulu’s Davidov
By Robert Andrews  
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Executive Views
Local TV Ads Must Be Easier To Buy: WideOrbit’s Mathewson
By Robert Andrews  
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Executive Views
Samsung Ads Explores Mobile-TV Ad Connection: Scott
By Robert Andrews  
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Executive Views
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
By Robert Andrews  
Beat Retreat in the City at Horizon Media, presented by Spectrum Reach and 605 10
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Executive Views
The Marriage Of Digital & TV: Spectrum Reach’s Norris
By Robert Andrews  
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Executive Views
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
By Robert Andrews  
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Executive Views
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
By Robert Andrews  
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Executive Views
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
By Robert Andrews  
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Executive Views
TV Ad Attribution Can Go Beyond Outcomes: 605’s Levine
By Robert Andrews  
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Executive Views
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
By Robert Andrews  
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Executive Views
WarnerMedia Focused On Unlocking National Addressability: Aversano
By Robert Andrews  
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Executive Views
I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
By Robert Andrews  
TV Transformed by The Power of Data at Publicis presented by FreeWheel and LiveRamp 15
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
By Robert Andrews  
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Executive Views
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
By Robert Andrews  
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Executive Views
Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark
By Robert Andrews  
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Executive Views
Scaling-Up Advanced TV: Inscape, OpenAP Execs On Coming Together
By Robert Andrews  
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Executive Views
LiveRamp’s Metcalfe Entices MVPDs To The Audience-Buying Future
By Robert Andrews  
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Executive Views
Streaming Wars Are Not A Zero-Sum Game: Forrester’s Nail
By Robert Andrews  
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Executive Views
Brands Need To Break Data Silos: LiveRamp’s Grammier
By Robert Andrews  
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Executive Views
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
By Robert Andrews  
Beet Retreat in the City, “We’re Going Local!” hosted by GroupM Worldwide and sponsored by Amobee, Comcast Spotlight, TVSquared and WideOrbit 32
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Executive Views
‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia
By Robert Andrews  
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Executive Views
On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee
By Robert Andrews  
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Executive Views
The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro
By Robert Andrews  
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Executive Views
Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year
By Robert Andrews  
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Executive Views
Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
By Robert Andrews  
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Executive Views
ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes
By Robert Andrews  
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Executive Views
Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate
By Robert Andrews  
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Executive Views
Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister
By Robert Andrews  
Beet Retreat in the City, presented by LiveRamp, TiVo, true[X] and 605 11
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Executive Views
Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah
By Robert Andrews  
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Executive Views
dataxu’s Baker: We Combine Linear & OTT TV
By Robert Andrews  
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Executive Views
true[X]’s Midha Revels In Vogue For Lower Ad Load
By Robert Andrews  
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Executive Views
How 605 Is Helping Brands Measure Effects: Dolan explains
By Robert Andrews  
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Executive Views
Engagement Is Proof Of Attention: Fox’s Marchese
By Robert Andrews  
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Executive Views
How Pork & Mangos Beckon Advertisers To Blockchain: IBM’s Rangaiah
By Robert Andrews  
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Executive Views
Group M’s Schwartz Breaks Down Device Barriers To ‘Holistic’ Media
By Robert Andrews  
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Executive Views
Combined Video Measurement A ‘Game-Changer’ For Dentsu Aegis
By Robert Andrews  
Beet Retreat, San Juan, November 2018 21
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Executive Views
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
By Robert Andrews  
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Executive Views
Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In
By Robert Andrews  
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Executive Views
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
By Robert Andrews  
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Executive Views
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
By Robert Andrews  
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Executive Views
What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss
By Robert Andrews  
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Executive Views
In OTT, What Is ROI? The Whole Value Chain Debates
By Robert Andrews  
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Executive Views
Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss
By Robert Andrews  
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Executive Views
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
By Robert Andrews  
Beet Retreat Miami, 2017 presented by Videology with Alphonso and 605 18
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Executive Views
Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss
By Robert Andrews  
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Executive Views
Navigating New Solutions: Simulmedia, IAB, DISH, Videology, Google Execs Discuss
By Robert Andrews  
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Executive Views
NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
By Robert Andrews  
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Executive Views
Keynote: Furious’ Swartz On Media’s Battle With The Oligopoly
By Robert Andrews  
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Executive Views
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
By Robert Andrews  
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Executive Views
WPP’s New Finecast to be Global, Advanced TV Ecosystem
By Robert Andrews  
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Executive Views
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
By Robert Andrews  
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Executive Views
Essence’s Gerber Says SVOD & Middle-Men Worse Than Duopoly
By Robert Andrews  
Beet Retreat '17 Vieques, presented by Videology with 605 25
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Innovid’s Chalozin On Internet TV’s UX Imperative
By Robert Andrews  
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Executive Views
Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
By Robert Andrews  
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Executive Views
Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss
By Robert Andrews  
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Executive Views
New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss
By Robert Andrews  
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Executive Views
How Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid & true[X] Discuss
By Robert Andrews  
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Executive Views
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
By Robert Andrews  
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Executive Views
Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat
By Robert Andrews  
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Executive Views
Eyeview’s Cohen Helps Facebook Offer Sales-Boosting Video Ads
By Robert Andrews  
Beet Retreat 2016: The Transformation of Television Advertising, presented by Videology with AT&T AdWorks and 605 with The Drum 36
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Executive Views
How BoA Won With Addressable TV: SVP Deming Explains
By Robert Andrews  
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Executive Views
Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey
By Robert Andrews  
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Executive Views
On Addressable TV Execs’ Wishlist: Standards And Scale
By Robert Andrews  
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Executive Views
Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees
By Robert Andrews  
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Executive Views
Netflix Will Beat Cable To Mass Addressable: Vertere’s Hanlon
By Robert Andrews  
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Executive Views
Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean
By Robert Andrews  
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Executive Views
The ‘P Word’ & The Automated Future Of TV: A Panel Debates w/ Videology, Clypd & DataXu
By Robert Andrews  
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Executive Views
Why Did Mediaocean Buy INVISION? DePascale Explains
By Robert Andrews  
Beet Retreat '16, presented by Videology 20
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‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
By Robert Andrews  
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Executive Views
Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss
By Robert Andrews  
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Executive Views
Tech Stack ‘Fiefdoms’ Will Consolidate, According To MediaMath, Videology & Google
By Robert Andrews  
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Executive Views
For Outstream To Grow, ‘Keep It Simple,’ Virool, Genesis and Convert Media
By Robert Andrews  
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Executive Views
US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology
By Robert Andrews  
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Executive Views
Three New Buying Criteria For The Agency Of The Future: Carat’s Ray
By Robert Andrews  
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Executive Views
Coull Adds Own Exchange, SSP To Product Mix
By Robert Andrews  
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Executive Views
The Difference Between Watching And Viewing: Integral’s Lenane
By Robert Andrews  
Beet Retreat '15, presented by Videology with Adobe, AT&T and Nielsen 102
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Shaw Media Innovates On TV Ahead Of Corus Sale
By Robert Andrews  
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Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz
By Robert Andrews  
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Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
By Robert Andrews  
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Executive Views
Rentrak’s Livek Relishes Advanced TV Targeting With comScore
By Robert Andrews  
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Dynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan
By Robert Andrews  
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Banks Follow Autos To Addressable TV: Modi’s Thissen
By Robert Andrews  
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Executive Views
Invidi’s Addressable Horizons Expanding Fast: CEO Downey
By Robert Andrews  
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Executive Views
Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk
By Robert Andrews  
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Executive Views
Advertisers Misled On Premium Placement: Jun’s Reichgut
By Robert Andrews  
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Executive Views
Veenome Looks Inside Videos To Help Advertisers
By Robert Andrews  
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Executive Views
Advertisers Must Harness Long-Term Data: InMobi’s Cordero
By Robert Andrews  
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Executive Views
NDN Focuses On Data To Improve Publishers’ Videos
By Robert Andrews  
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Executive Views
Starcom’s Mobile Chief: “Mobile Is Not An Island”
By Robert Andrews  
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Executive Views
TouchCast Aims To Boost Video Numbers And Quality
By Robert Andrews  
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Executive Views
SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control
By Robert Andrews  
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Executive Views
Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video
By Robert Andrews  
Beet Retreat 2014, presented by Videology 46
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In Video Mash-Up, Ebuzzing & Teads Merge Ahead Of IPO
By Robert Andrews  
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Executive Views
The Search For Standards For Addressable Ads
By Robert Andrews  
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Executive Views
Advertisers Misled On Premium Placement: Jun’s Reichgut
By Robert Andrews  
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Executive Views
Veenome Looks Inside Videos To Help Advertisers
By Robert Andrews  
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Executive Views
Advertisers Must Harness Long-Term Data: InMobi’s Cordero
By Robert Andrews  
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Executive Views
NDN Focuses On Data To Improve Publishers’ Videos
By Robert Andrews  
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Executive Views
Starcom’s Mobile Chief: “Mobile Is Not An Island”
By Robert Andrews  
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Executive Views
TouchCast Aims To Boost Video Numbers And Quality
By Robert Andrews