C
Context
Insights
Viewpoints
Companies
Events
Sources
Beet Retreat San Juan 2023, presented by LiveRamp, Madhive, Magnite, Paramount, T-Mobile Advertising Solutions & VideoAmp
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Topic
Topic
Topic
Executive Views
Horizon Media’s McElhinney On The New Dawn Of Data In The Agency
Executive Views
Incrementality Drives Uber’s Advertising Journey
Executive Views
Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
Executive Views
CTV Ad Outcomes Start In The Heart Of Glass: Origin’s Godfrey
Executive Views
T-Mobile’s Ad Aspirations Don’t Stop At The Destination, Thomas Says
Executive Views
Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV
Executive Views
Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore
Executive Views
Don’t Wait For Standards: LiveRamp’s Clinger Urges Clean Room Interoperability Now
Executive Views
Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley
Executive Views
The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel
Executive Views
Tubi Goes On Growing, Plans More Sport: Fitch
Executive Views
Keep It Simple: How MadHive Welcomes Local Advertisers To CTV
Executive Views
OpenX Goes Net-Zero And Gets Closer To Publishers
Executive Views
The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV
Executive Views
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
Executive Views
Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV
Executive Views
Through M&A, MNTN Scales Into ‘Creative As A Subscription’
Executive Views
Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration
Executive Views
Back To The Future: Xumo’s Condon On FAST’s TV Time Machine
Executive Views
SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans
Executive Views
Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media
Executive Views
Clean Rooms Light The Path To The Holy Grail: LiveRamp’s Eisenberg
Executive Views
Focus On The Fat Tail: Camelot CEO Bloom On Why Scale Matters
Executive Views
The Big Screen Is Back: Madhive’s Dumont Sees TV Rising
Executive Views
The Multi-Currency World Is Really Here: Mediahub’s Piner
Executive Views
Captive In The Car: T-Mobile’s Thomas Takes The Un-Carrier’s Ads On The Road
Executive Views
CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow
Executive Views
Clean Rooms Need Connection: LiveRamp’s Clinger
Executive Views
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
Executive Views
Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
Executive Views
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
Executive Views
TV Viewers Mull Switching From Subs To Spots: Magnite Research
Executive Views
Sling’s FAST Freestream Helps DISH Cover All The Bases: Arrix
Executive Views
Simulmedia’s Morgan On 2023 Macro Media Shifts
Executive Views
While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley
Executive Views
Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
Executive Views
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
Executive Views
For T-Mobile, The New Mobile Advertising Is In-Car
Executive Views
Ecosystem Enhancements On Clinger’s Beet Retreat Agenda
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